SF Capital

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SF Capital SF Capital is an award-winning Finance Broking firm based in Sydney’s CBD. Request an assessment with us to get your finance ready.

We specialise in assisting Business Owners, Entrepreneurs, and Self-Employed professionals achieve their financial goals.

24/09/2026

Investors wanted in, but none of them wanted to move to Asia and run a gym.
So he built a business that let them stay in Sydney and get paid anyway.

Luke Guanlao, Co-Owner & CEO of Anytime Fitness Asia, shares his unconventional financing model for growing the franchise.

Full video on YouTube: https://youtu.be/K9zPMUyYxNU

23/09/2026

Capital wasn't the problem when he expanded into Indonesia and Vietnam. Trust was.

Luke Guanlao, Co-Owner & CEO of Anytime Fitness Asia, shares some of the challenges with franchising in South East Asia.

Full video on YouTube: https://youtu.be/K9zPMUyYxNU

22/09/2026

Tugboat or ocean liner. That was the choice on the table, in the middle of COVID, with the business about to go cash flow negative.

Luke Guanlao, Co-Owner & CEO of Anytime Fitness Asia, shares how the franchise made it through COVID lockdowns.

Full video on YouTube: https://youtu.be/K9zPMUyYxNU

21/09/2026

He bought the master franchise to Anytime Fitness Asia. Then 96% of the network shut down.

What happened next explains why Peloton never became the "next big thing."

Luke Guanlao, Co-Owner & CEO of Anytime Fitness Asia, shares how Anytime Fitness survived the COVID pandemic in Asia.

Full video on YouTube: https://youtu.be/K9zPMUyYxNU

17/09/2026

460 memberships. Sold before the gym even had walls.

One first-time business owner, his life savings, and a car park in Plumpton Shopping Centre.

Luke Guanlao, Co-Owner & CEO of Anytime Fitness Asia, tells us about the early days of his business journey.

Full video on YouTube: https://youtu.be/K9zPMUyYxNU

16/09/2026

Last month, we hosted our annual networking event for our business owner community - joined by special guest Luke Guanlao, Co-Owner & CEO of Anytime Fitness Asia.

Luke shared his incredible story of selling gym memberships from a carpark in Sydney, to growing a fitness network approaching 600 gyms across 8 countries in Asia.

Beyond being a leading broking firm for business owners, our team at SF Capital is dedicated to facilitating growth and connection within the business community.

Special thanks to all those who attended!

Early risers, this one's for you ☀️You might have seen my regular pitches at BNi Face at the crack of dawn every Friday....
07/09/2026

Early risers, this one's for you ☀️

You might have seen my regular pitches at BNi Face at the crack of dawn every Friday. On September 18, I’ll be stepping beyond my usual weekly pitch and delivering an 8 minute feature presentation.

It’s an opportunity to share what drives the work we do at SF Capital | Finance Brokers and the difference we aim to make for our clients.

I’m opening the invitation to clients, friends and business partners who would like to attend and support. I would genuinely love to have you in the room to support and soak up the morning buzz.

The first three people to DM me will have their ticket and breakfast covered by me 🎟️☕🥐

It's going to be worth the early alarm 🌇 Hope to see you there!

       

This week we had the pleasure of hosting a fantastic private event with a wonderful group of our longstanding clients an...
06/08/2026

This week we had the pleasure of hosting a fantastic private event with a wonderful group of our longstanding clients and business partners.

I would like to thank everyone who joined us for great food and great conversation with the incredibly inspiring Luke Guanlao, CEO of Inspire Brands Asia Brands Asia ✨

Luke shared his remarkable journey of growing the Anytime Fitness Asia network approaching 600 gyms across Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam and his insights into entrepreneurship, leadership, risk-taking and the evolving business of fitness.

A big thank you to Luke for being so generous with his time and experiences and to the amazing team at The Restaurant Pendolino for the outstanding food, wine and hospitality! 🍝🍷

Some of the best conversations always happen around the dinner table 🍽️

Grateful to have shared the evening with such an engaged group and already looking forward to the next one 🙌

🚨 Business owners: your deadline to use FY24 financials to apply for finance is almost here!Very soon, all lenders will ...
07/04/2026

🚨 Business owners: your deadline to use FY24 financials to apply for finance is almost here!

Very soon, all lenders will require your FY25 financials instead which could delay your loan application if you’re not ready.

There are still a few lenders that can use your FY24 financials to approve finance. But if you are planning to borrow soon, time is running out.

CUT-OFF DATES FOR FY24 FINANCIALS:

–15/05/2026
–15/05/2026
– 15/05/2026

Haven’t finalised your FY24 financials yet? You still have options in that case.

If you’re looking to buy a home or secure finance, speak with your accountant ASAP to get things moving.

In case your accountant is unavailable, reach out to us. We can help you explore alternative verification methods or set up a specialist loan as an interim solution.

You can request an assessment with  team via the link in bio! 📩

CBD EXPO 2026 was a vibe 🎉👌🏻What a fun evening full of energy, great conversations and plenty of laughs!MASSIVE shoutout...
01/04/2026

CBD EXPO 2026 was a vibe 🎉👌🏻What a fun evening full of energy, great conversations and plenty of laughs!

MASSIVE shoutout to the and Peter May for organising an excellent event!

To everyone who wandered over to our booth, had a chat and entered our lucky draw, or just came for a quick “hello” - you made our night memorable 💚

We look forward to seeing everyone at the next one!

Here's a few snaps from this year's event to prove that networking doesn’t have to feel like networking 😊

Address

Level 12/121 Castlereagh Street
Sydney, NSW
2000

Telephone

+61280041888

Website

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