09/04/2026
Inside the Melbourne Market.
We recently spoke with , CEO & Director at Matthews Agency, to understand whatâs happening on the ground.
A few key themes stood out:
⢠Melbourne is increasingly being seen as relative value compared to Sydney
⢠Owner-occupiers now dominate demand (~80% of buyers)
⢠First home buyers are driving activity at the lower end
⢠Not all segments are performing equally
Importantly, this is not a uniform market.
Performance is becoming more segmented, with quality assets in established locations continuing to perform, while lower-quality and oversupplied stock remains more vulnerable.
As always, outcomes will depend on asset selection and understanding where demand is concentrated!