UR Penny

UR Penny 👊 Empowering women with financial literacy and confidence as they build wealth
đź‘‘ Built by women for women
🏖 Sydney startup founded by Jemi Jeng

We weren't meant to close the gender gap alone. So we didn't try to. 🤝A few weeks ago, we brought our very first ecosyst...
12/05/2026

We weren't meant to close the gender gap alone. So we didn't try to. 🤝

A few weeks ago, we brought our very first ecosystem of partners together - brokers, lenders, advisers, and financial professionals who deeply care about helping women gain financial independence.

The mission was simple: figure out how Penny can reach more women who feel stuck when it comes to buying their first home.

That’s who we exist for: women who want in on property ownership but keep hitting walls that weren't built with them in mind. We're creating a space where women can easily find and connect with other women across finance and property for help.

To every partner who believed in us when we were still just a concept: thank you!

Interested in being part of the movement? EOIs are open. Link in bio.

Financial @ No Fuss Home Loans Finance

30/04/2026

Too many people feel stuck when it comes to buying a home.
We’re changing that.

Last week we brought together the Penny ecosystem to keep building a clearer, more supportive path, so you know what to do, who to trust, and what’s possible when buying your property.

Sign up to Penny now and start your journey: app.urpenny.com.

09/10/2025

A massive thank you to the ShapeShifters team, Think Visual, Renee Lim, Aditi Hegde, and Sydney University for such a fun and inspiring event!

It was incredible to see our story and money journeys brought to life visually. At Penny, we use design in our financial workshops, so it was amazing to watch our journey come alive through live scribing.

Check out the video — and if you’re curious about Penny, visit www.urpenny.com
đź’ś

September at Penny was about cutting through the noise, and reclaiming your financial power.We talked about: > Underquot...
29/09/2025

September at Penny was about cutting through the noise, and reclaiming your financial power.

We talked about:
> Underquoting and the Mirage Economy
> Taking a financial gap year to reset and save
> Challenging “girl math” and outdated money myths
> Navigating today’s housing market with confidence

Because buying a home isn’t just about numbers - it’s about strategy, clarity, and knowing your worth.

Penny’s here to help you track progress, explore options, and make informed choices every step of the way.

Catch up on this month’s blogs: www.urpenny.com

Thinking about buying your first home? You’re not alone - and you’re not behind.With more buyers entering the market and...
29/09/2025

Thinking about buying your first home? You’re not alone - and you’re not behind.

With more buyers entering the market and prices on the rise, it’s easy to feel uncertain. But Penny is here to help you feel confident, not overwhelmed.

What you can control:
> Your savings and borrowing power
> Your research and readiness
> Your mindset and support network

Penny gives women the tools to track progress, explore options, and connect with trusted experts - so you can make informed choices without the stress.

Because financial confidence isn’t just about numbers. It’s about knowing you’ve got this.

Sign up today: www.urpenny.com

A verified list of financial advisors, brokers and buyer's agents: Because you shouldn't rely on Google and ChatGPT to b...
26/09/2025

A verified list of financial advisors, brokers and buyer's agents: Because you shouldn't rely on Google and ChatGPT to be your financial advisor (or your mortgage broker, life coach,...)

At Penny, we connect you with trusted, qualified professionals, so you get real financial guidance - not just whatever the algorithm serves up.

Find the right support with Penny by your side.
www.urpenny.com

Truth bomb: financial wellbeing is mental wellbeing. Let’s break the cycle of stress and guilt, together. Feeling the pr...
25/09/2025

Truth bomb: financial wellbeing is mental wellbeing.
Let’s break the cycle of stress and guilt, together.

Feeling the pressure? Here are some things you can do to take back control and empower yourself now:

WIRE: Free financial support for women: wire.org.au

Beyond Blue: Mental health resources tailored for financial stress: beyondblue.org.au

National Debt Helpline: Free financial counselling: ndh.org.au

Empower yourself with knowledge: find tools and communities like Penny, which aim to help you build financial literacy, wellbeing and confidence.

Start investing, even small amounts: Unlike saving alone, investing allows your money to grow over time, helping you build confidence and future security.

Budgeting should feel empowering, not restrictive.

At Penny, we’re here for the real talk. We’re building a space where women can thrive financially, emotionally, and unapologetically.

Join the community: www.urpenny.com







24/09/2025

At Penny, we’re not just about property, we’re about possibility.

Connect with vetted brokers like Priya through the Penny app. We offer financial education, expert advice, and built-in support for women - because inclusion should be the default.

Real talk: Sometimes it’s the first step that changes everything. Ready to take yours? Sign up today. It's free to get s...
24/09/2025

Real talk: Sometimes it’s the first step that changes everything. Ready to take yours?
Sign up today. It's free to get started.

“Girl math” isn’t just a joke. It’s a red flag.Women aren’t bad with money. We’re making smart financial decisions every...
21/09/2025

“Girl math” isn’t just a joke. It’s a red flag.

Women aren’t bad with money. We’re making smart financial decisions every day, while navigating systems that were never designed with us in mind. And doing it with strategy, resilience, and heart.

At Penny, we’re rewriting the money rules for women:
> Emotional spending isn’t irrational. It can be intentional, restorative, and values-driven
> Talking about money shouldn’t feel taboo. Transparency builds confidence and equality
> Financial literacy should feel empowering, not punishing.

Tag a woman who’s rewriting the rules on money.

Read the full article - "Not irrational, just misunderstood" >> www.urpenny.com/news/

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Sydney, NSW
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