01/09/2026
In 2021, a2 Milk lost 52% of its value.
The company downgraded its guidance four separate times on the way down. Each downgrade came with an explanation, and each explanation sounded reasonable at the time.
That is what makes a falling position so hard to leave. The number is telling you one thing. The story is telling you another. Most people listen to the story.
A defined exit level doesn't listen. It was set before the story existed.
General advice only. It does not consider your objectives, financial situation or needs. Investor Signals Pty Ltd, CAR 439411 of Advisor Plus Pty Ltd AFSL 474520.