15/06/2026
Today is World Elder Abuse Awareness Day. đź’ś
With older Australians projected to make up over 20% of our population by 2066, preventing the mistreatment of our older generations is a fundamental societal responsibility.
The reality is stark: nearly 1 in 6 older Australians experience some form of abuse. As housing pressures and cost-of-living strains increase, maintaining complete autonomy over one's accumulated wealth is more important than ever.
At Heartland Bank Australia, true protection means moving beyond "tick-box" compliance. We rely on an active, empowered frontline. Pictured here is Luke and our dedicated Credit Risk Team, who undergo continuous training to identify signs of vulnerability and act as a safe space for our customers.
Their daily commitment reflects the core belief shared by our CEO, Michelle Winzer:
"Protecting our customers’ dignity and asset security is a core institutional responsibility. But true thought leadership in specialist banking means acknowledging that a changing society requires changing safeguards."
Everyone deserves to age with dignity and autonomy. Read more about our approach on our website: https://www.heartlandbank.com.au/about-us/news/safeguarding-the-financial-dignity-of-older-australians