05/07/2022
To celebrate pressing go on the bulk print of my book, I thought I would post another excerpt from my book.
Chapter title: The Ongoing Battle Inside Your Head
Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices—Chip Heath.
We live in a world with seemingly unlimited choices. Spending involves decisions and often lots of them. There are very few circumstances where we have only one choice. The average supermarket today stocks approximately 35,000 items. There can be as many as 400 different choices for one item such as jam. To minimise your choices, you can decide things like what flavour of jam (plum, strawberry, apricot, etc.), what brand is your favourite and whether you want added sugar or organic. These are just some of the numerous considerations when buying jam. Some people even make their own no-sugar jam. I make blueberry jam using chia seeds to thicken it. No wonder we stick to the same product in any given category.
Decisions take up mental bandwidth and physical energy. This is why we feel drained after a long session of comparison shopping, whether virtual or at the shops. The more thought we have to put into a decision the more draining it will be. Our likes and dislikes can be one of the brain’s ways of creating shortcuts to making a decision. There is also a common belief that decisions need to at least be seen to be logical, and that emotional decisions will automatically be bad. This is a myth. It may be hard to believe, but people who have lost their ability to feel emotion through brain injury find it almost impossible to make decisions. In fact, both logic and emotions have a place in decision-making. Their relative importance depends on the type of decision you need to make.
I thought another way to celebrate would be to give you a final chance to buy my book at the reduced price $19.95 plus $5 postage. Just order by the 19th of July to receive the discount
Just click on the link below to order your signed copy of the book.
www.spendbetter.com.au
choices