01/09/2026
Today we're looking back to the year 2020, when we unveiled this stunning, custom-designed decorative suite for 140 Perth. Rather than providing a standard Christmas package, we developed bespoke decorations that took full advantage of Railway Lane's bold architectural structures, using them as a platform for a layered and immersive installation.
The display featured a series of custom-designed illuminated ceiling features, combining reflective gold elements, warm lighting and neon accents. Every component was carefully designed and positioned to complement the existing architecture and urban character of the laneway, while creating visual impact from multiple vantage points and drawing visitors deeper into the space.
With the laneway operating as a busy public thoroughfare, the design and installation required careful planning to ensure both durability and maximum visibility. The result was a striking and unique seasonal activation that highlighted the precinct's strongest architectural features and drew visitors into the mall. It's also a demonstration of our ability to develop creative, site-specific designs that respond to a location's unique character, overcome complex installation challenges, and deliver memorable visitor experiences.