26/05/2026
Regulatory clarity is built into Xenitra's digital asset strategy from the ground up.
Dr Anthony Noble, Non-Executive Chairman of Xenitra, explains how the company is navigating China's evolving digital asset landscape and cross-border e-commerce environment. Xenitra's tokens are built on the BNB blockchain under Hong Kong's tokenisation framework, reflecting its position as a Hong Kong-based cross-border e-commerce company. On the Australian side, the company has proactively taken steps to ensure full compliance with anticipated ASIC guidance, including preparing for a potential AFSL licence should it be required. With current utility and rewards tokens sitting comfortably within existing regulatory boundaries and a clear pathway mapped out for future trading and securitisation activity, Xenitra is operating under a well-understood scheme with compliance already built in.