12/06/2026
Could tokenisation help brands tackle counterfeit products?
Counterfeit goods remain a significant challenge across global retail and consumer markets, impacting brand trust, revenue, and customer confidence. In some sectors, such as pharmaceuticals, the consequences can be even more severe.
In this clip, Xenitra Chairman Anthony Noble discusses how blockchain-based tokenisation can provide product authentication and traceability, helping brands verify genuine products and improve transparency throughout the supply chain.
Watch the full webinar now on our YouTube channel ().