06/10/2026
📣 NEU EOI now open
Australia's first no-bubble, sports-drink-inspired vodka premix is building early momentum.
In under a year, NEU has reached 12X retail distribution, with 60% repeat orders and positive product gross margins. 90% of independent retailers ranging Lemon Crush have also ordered the new Passionfruit flavour. Made with premium vodka and NEU's Electroblend Technology, it's created, owned and made in Australia, with the model already proven in Sydney and Brisbane.
It's launching into an Australian vodka RTD category worth more than $1.2 billion (NielsenIQ, April 2026), while a no-bubble vodka trend is emerging in the US.
NEU was founded by four experienced operators with almost 90 years of combined experience across alcohol, FMCG, brand and sales. They're raising to expand distribution, scale sampling, and fund the inventory and working capital to take NEU national.
Expressions of Interest are now open. Be among the first to back a brand setting out to define a new category.
-> Register your interest at birchal.com/company/neudrink
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