19/02/2026
I am pleased to share the next chapter in the Finro journey with the launch of Finro Asset Finance Pty Ltd - a specialist asset finance business established to support Australian businesses with structured, commercially aligned funding solutions.
Since launching Finro Finance Pty Ltd in 2021, we have experienced strong growth and increasing demand from clients seeking specialist support when investing in vehicles, equipment and commercial assets. Expanding into a dedicated asset finance division is a natural progression, enabling us to provide deeper expertise, broader lender access and a more specialised advisory capability for our business clients.
We are proud to have Peter Michaels join Finro Asset Finance as Senior Asset Finance Consultant.
Peter brings more than four decades of experience in asset finance, including 37 years with Westpac, where he facilitated equipment finance transactions for SME and commercial clients.
His depth of technical expertise, strong credit capability and unwavering commitment to integrity and client outcomes will add significant value for our clients and referral partners.
Together, we will deliver strategic asset funding solutions focused on disciplined ex*****on, transparent advice and long-term business outcomes.
I look forward to continuing to support our clients, referral partners and the broader business community through this exciting next phase of growth.
