21/09/2022
When we talk about a SaaS business, the most discussed metrics are MRR, ARR, CAC, churn and CLTV. However, there is a metric which is missing from the conversation. This is customer retention cost (CRC). Learn why that is.
When we talk about a SaaS business, the most discussed metrics are MRR, ARR, CAC, churn and CLTV. However, there is a metric which is missing from the conversation. This is customer retention cost (CRC).