30/06/2026
From 1 July, businesses and organisations wanting to send out text messages with their name at the top of the message will need to join the SMS Sender ID Register.
The move is a bid to combat scam activity, the Australian Communications and Media Authority (ACMA) says.
The idea is to block messages coming from scammers pretending to be from legitimate businesses.
Scammers had been able to trick users into thinking they were legitimate by having a business name appear in the name at the top of text messages, known as a Sender ID.
But the new rules should make it harder for scammers to trick victims.
“Messages sent by non-participating telcos and message providers will be blocked,” the ACMA’s website says.
“Unregistered sender IDs will be labelled ‘Unverified’.” Source: ABC News