11/10/2024
When the year is coming to an end and your diary looks like a barren wasteland that stretches from December through February, have you considered growing your client base by tapping into the next generation?
Your clients are wealthy, and looking to preserve that wealth, to pass it along to the next generation. So how do you help your clients’ kids understand how to preserve the legacy their parents, your clients, have been carefully growing over the years?
A good way is to get to know the kids, invite the parents and their kids to a brunch or a coffee. If they live in another state, do they come to visit for the holidays – if so, then make a time while they’re in town over the break. Once the relationship is established, there’s making some formal appointments for the early part of the year, or sending off a fact find for them to fill in.
Explain to the parents that educating the next gen with their own investment philosophy and guiding them to protect and pass along the wealth to their kids is a good idea. When something happens to a client, the family know you, they have a relationship. You can help them locate a will, contact the accountant and discuss what your client was hoping to achieve- or process a claim, assist with aged care solutions. Be the first person they call.
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