KeyInvest

KeyInvest KeyInvest is a mutual friendly society that supports the unique financial needs of their customers. This is our commitment to you.

Trusted since 1878, KeyInvest specialises in tax-effective wealth management solutions. Who we are -

KeyInvest is a Financial Services and Retirement Living organisation founded on a long and proud history of caring for the welfare of our members. Our origins date back to 1878 (as the Independent Order of Odd Fellows or IOOFSA), and we remain a member based Friendly Society providing a range of

financial and investment services to help our customers achieve their goals. Now, as KeyInvest, we continue this tradition with a focus on "Life's key investments", helping our customers access home finance, saving for their children's education or home or enjoying their retirement lifestyle. What we do -

Investment Products: KeyInvest's Investment Bond products have many features that put them amongst the most flexible investment products in Australia. No matter what Life Event you are saving for we have a solution for you. Our Life Events Bonds can assist in you in saving for your Child’s education, or to assist with your estate planning through the use of our Funeral Bonds. Our products are tax effective and flexible, making them perfect long term investment and saving options. Mortgage Broking & Lending Services: Whether it is for your first home, a new home, investment property or a business, our professional team of Mortgage brokers will have a financial solution that will work for you. Our team is based at Norwood in Adelaide, but our network spreads around Australia with brokers in Victoria, Western Australia, Queensland, New South Wales and Tasmania. Retirement Living: Since 1985 we have been providing retirement options across South Australia and Victoria. You can find our villages around Adelaide at locations such as Victor Harbor, McLaren Vale, Woodside (Adelaide Hills), the Northern Suburbs in Salisbury as well as the eastern suburbs in St Morris, St Georges & Beaumont. Our range of Retirement Villages offer a mix of quality new and established homes within easy reach of excellent services and facilities. How we do it -

We are a Friendly Society regulated by the Australian Prudential Regulation Authority (APRA), providing confidence to our customers that they are dealing with a credible and financially sound company. We are Genuine, Responsive and Successful in everything we do. These three core values define how we help our customers achieve their goals. We believe that a sound Social and Environmental philosophy is essential to our long term success and these should complement our Corporate responsibilities. We invest in our people to ensure they have the skills and training to deliver the best possible advice and services to our customers.

14/04/2026

Australian's are ageing faster than the advice industry can keep up with.

The population aged 80+ is set to surge over the next decade, and advisers are facing a growing gap between what clients need and what the system can deliver.

These are the key concerns raised by Craig Brooke in The Inside Adviser this morning.

Read the full article on why now more than ever adviser should look beyond superannuation for complementary structures:

We put Ciaran McAssey behind the camera this week, capturing content for an upcoming campaign.Looking forward to sharing...
10/04/2026

We put Ciaran McAssey behind the camera this week, capturing content for an upcoming campaign.

Looking forward to sharing more soon!

The new KeyInvest Portal for Financial Advisers is live! We’ve just launched our improved KeyInvest Portal, designed to ...
05/08/2025

The new KeyInvest Portal for Financial Advisers is live!

We’ve just launched our improved KeyInvest Portal, designed to make life easier for Financial Advisers and Funeral Directors.

Whether it’s processing applications, checking client information, or saving time with smart features — it’s all there, in one secure place.

Here’s what’s new:

- Straight-through online application processing

- A summary dashboard for quick access to what matters

- DocuSign integration for easy digital signatures

- Instant AML/KYC checks

- Delegated access for support staff

- Ability to copy duplicate info across multiple policies

- An enhanced multi-factor authentication process

We’re proud of our new innovative Portal and would love to hear your feedback.

If you are a Financial Adviser and would like immediate access to the new Portal, call our friendly and helpful Investor Services team on 1300 658 904.

Thanks to everyone who helped bring this project to life!

03/06/2025

INDepth with Tom Huntley: Investment bonds, tax, estate planning and what’s changing for advisers

In this extended conversation with Laurence Parker-Brown from The Inside Network, Tom Huntley shares his perspective on the shifting landscape facing advisers. From tax and super reforms to the tidal wave of wealth now beginning to transfer between generations, there is much for advisers to consider.

Recorded just prior to the federal election, this conversation has only become more relevant as these proposals and their implications continue to unfold.

Key topics include:
- The purpose of the retirement system, including the definition of super to fund a “dignified” retirement and the ongoing changes to legislation.
- The controversy surrounding the proposed Division 296 tax, including tax on unrealised gains, lack of indexing, and ambiguity around defined benefit pensions, including those held by politicians.
- Challenges in estate planning, from increasingly complex family dynamics to the risk of inheritances being squandered or eroded through legal disputes.

Tom also shares how investment bonds are playing a growing role in helping advisers navigate this complexity.

Watch the full 12-minute conversation, originally published by The Inside Adviser, 10 April 2025: https://youtu.be/lkOiFgJs4Jw?si=Mrbl1Rd9vsV86RQe

How prepared are your clients to pass on their wealth with confidence?Estate disputes. Legal costs. Tax inefficiencies. ...
29/05/2025

How prepared are your clients to pass on their wealth with confidence?

Estate disputes. Legal costs. Tax inefficiencies. Squandered inheritances. Delayed distributions. These are just some of the risks facing baby boomers as they prepare to pass on trillions of dollars to the next generation.

In this CPD-accredited webinar, Tom Huntley, Head of Investor Distribution at KeyInvest, will explore how investment bonds can give your clients greater control, flexibility, and certainty in their estate planning — while opening the door to the next generation of client relationships.

🎓 Earn 1 CPD-accredited hour
📅 Wednesday 4 June
⏰ 10:00 AM – 11:00 AM AEST

🔗 Register now: 1650a87a-6b14-4c35-b338-07fc7cb879d1@d2f3d646-d3f6-4859-8887-52879ea2224b" rel="ugc" target="_blank">https://events.teams.microsoft.com/event/1650a87a-6b14-4c35-b338-07fc7cb879d1@d2f3d646-d3f6-4859-8887-52879ea2224b

“I’m not exaggerating when I say that I love it. The claim process is seamless and quick.”– Geoff, Funeral DirectorThank...
27/05/2025

“I’m not exaggerating when I say that I love it. The claim process is seamless and quick.”

– Geoff, Funeral Director

Thank you, Geoff, for the kind feedback on our new Funeral Director Portal. After using the portal for both new applications and claims, Geoff goes on to share:
• “The various emails that are triggered along the way in both cases are great.”
• “It is also extremely helpful to be able to see the value of all policies online.”
• “I will happily encourage our staff to use KeyInvest.”

Request access: https://keyinvest.com.au/register-for-the-keyinvest-portal

Or contact our Investor Services Team on 1300 658 904

27/05/2025

Complimentary CPD Webinar for Financial Advisers:

The Great Intergenerational Wealth Transfer:
How Investment Bonds Can Support Your Clients’ Estate Planning Needs.

Australia is experiencing the largest generational wealth transfer in its history. This presents a unique opportunity for financial advisers to help clients pass on wealth with greater certainty and control, tax-free, and reduce the risk of estate disputes, all while building relationships with the next generation and supporting thier financial wellbeing.

Join Tom Huntley, Head of Investor Distribution at KeyInvest, for a practical and CPD-accredited session that explores the role of investment bonds in modern estate planning strategies. This session will help you expand your toolkit and deliver more structured outcomes for clients navigating wealth transfer conversations.

Earn 1 CPD hour (FAAA accredited)
Knowledge Requirements:
• Estate Planning (0.25 hr)
• Generic Knowledge (0.50 hr)
• Managed Investments (0.25 hr)

Legislated CPD Areas:
• Client Care & Practice (0.25 hr)
• Technical Competence (0.25 hr)
• General (0.50 hr)

📅 Date: Wednesday 4 June
⏰ Time: 10:00 AM – 11:00 AM AEST

Register now: 1650a87a-6b14-4c35-b338-07fc7cb879d1@d2f3d646-d3f6-4859-8887-52879ea2224b" rel="ugc" target="_blank">https://events.teams.microsoft.com/event/1650a87a-6b14-4c35-b338-07fc7cb879d1@d2f3d646-d3f6-4859-8887-52879ea2224b

26/05/2025

The new KeyInvest Funeral Director Portal is now live.

Designed in collaboration with funeral directors, our portal makes managing pre-paid and nominated funeral bonds easier, faster, and more intuitive.

Watch this short video to see why we’re already receiving great feedback from the funeral director community.

Request access via the link below for less admin, faster payments, and more time to focus on what matters: supporting families.

Request access at: https://keyinvest.com.au/register-for-the-keyinvest-portal

Or contact our Investor Services Team on 1300 658 904

23/05/2025

Why are advisers taking a closer look at investment bonds?

That’s one of the questions Laurence Parker-Brown from The Inside Network posed to our Head of Investor Distribution, Tom Huntley, in a recent discussion.

In this short clip, Tom shares his perspective on the reawakening of investment bonds — driven by growing education and renewed awareness.

From tax-effective savings strategies to estate planning benefits, proposed changes to super legislation, and the intergenerational wealth transfer already underway, advisers are recognising the important role investment bonds can play.

Watch more of their discussions on investment bonds at:
https://youtu.be/0vnh8Lia30I?si=7JLlDzhk0_oQZvoV

What makes a product ‘Highly Recommended’?Following the KeyInvest Life Events Bond’s fourth consecutive ‘Highly Recommen...
20/05/2025

What makes a product ‘Highly Recommended’?

Following the KeyInvest Life Events Bond’s fourth consecutive ‘Highly Recommended’ rating from Lonsec, we’ve published a new article outlining the key features recognised in this independent review, including investment flexibility, a low fee structure, and estate planning capabilities.

If you work with clients seeking a long-term, tax-effective investment solution, this review offers useful insights into how the Life Events Bond compares with other investment bond options.

🔗 Read the article: https://keyinvest.com.au/news-and-insights/keyinvest-life-events-bond-retains-highly-recommended-lonsec-rating-for-the-fourth-year-running

📄 Important information about this rating: https://www.lonsec.com.au/logo-disclosure

KeyInvest has retained its Lonsec rating for its Life Events Bond Product

Insightful article by Andrew Hobbs in the The Australian Financial Review this morning, discussing the growing demand fo...
16/05/2025

Insightful article by Andrew Hobbs in the The Australian Financial Review this morning, discussing the growing demand for investment bonds as the proposed Division 296 Tax continues to gain attention.

The article shares many perspectives, including our own CEO Craig Brooke.

Read more at:

A long overlooked investment product that has many of the tax advantages of super without the drawbacks just might be the answer to your investment prayers.

Address

49 Gawler Place
Adelaide, SA
5000

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+611300658904

Alerts

Be the first to know and let us send you an email when KeyInvest posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to KeyInvest:

Share