KeyInvest

KeyInvest KeyInvest is a mutual friendly society that supports the unique financial needs of their customers. This is our commitment to you.

Trusted since 1878, KeyInvest specialises in tax-effective wealth management solutions. Who we are -

KeyInvest is a Financial Services and Retirement Living organisation founded on a long and proud history of caring for the welfare of our members. Our origins date back to 1878 (as the Independent Order of Odd Fellows or IOOFSA), and we remain a member based Friendly Society providing a range of

financial and investment services to help our customers achieve their goals. Now, as KeyInvest, we continue this tradition with a focus on "Life's key investments", helping our customers access home finance, saving for their children's education or home or enjoying their retirement lifestyle. What we do -

Investment Products: KeyInvest's Investment Bond products have many features that put them amongst the most flexible investment products in Australia. No matter what Life Event you are saving for we have a solution for you. Our Life Events Bonds can assist in you in saving for your Child’s education, or to assist with your estate planning through the use of our Funeral Bonds. Our products are tax effective and flexible, making them perfect long term investment and saving options. Mortgage Broking & Lending Services: Whether it is for your first home, a new home, investment property or a business, our professional team of Mortgage brokers will have a financial solution that will work for you. Our team is based at Norwood in Adelaide, but our network spreads around Australia with brokers in Victoria, Western Australia, Queensland, New South Wales and Tasmania. Retirement Living: Since 1985 we have been providing retirement options across South Australia and Victoria. You can find our villages around Adelaide at locations such as Victor Harbor, McLaren Vale, Woodside (Adelaide Hills), the Northern Suburbs in Salisbury as well as the eastern suburbs in St Morris, St Georges & Beaumont. Our range of Retirement Villages offer a mix of quality new and established homes within easy reach of excellent services and facilities. How we do it -

We are a Friendly Society regulated by the Australian Prudential Regulation Authority (APRA), providing confidence to our customers that they are dealing with a credible and financially sound company. We are Genuine, Responsive and Successful in everything we do. These three core values define how we help our customers achieve their goals. We believe that a sound Social and Environmental philosophy is essential to our long term success and these should complement our Corporate responsibilities. We invest in our people to ensure they have the skills and training to deliver the best possible advice and services to our customers.

25/08/2026

How do you spot a stronger private credit fund? 👀

Craig Brooke from KeyInvest Group breaks down the importance of security, seniority and rigorous due diligence in private credit 💼 💸

Watch the full interview ▶️ https://ausbiz.co/4xceuQF

18/08/2026

Complex strategies, simple access, proper governance.

That's the case for KeyInvest Managed Investments (KIMI), a wholly-owned KeyInvest subsidiary built to bring institutional-grade investment strategies to wholesale investors, without the complexity that usually comes with them.

Ciaran McAssey, Executive Director says not is the right time:

If your client can't explain the tax outcome back to you in two sentence, you may not have informed consent. Our latest ...
17/08/2026

If your client can't explain the tax outcome back to you in two sentence, you may not have informed consent.

Our latest CPD article introduces the Two sentence Test: a simple framework for confirming genuine client comprehension before implementation, strengthening your obligations under the Code of Ethics and you defensibility with ASIC.

Read full article and recieve your CPD point via Think Caddie:

The Two Sentences Test provides a simple but powerful framework for assessing whether true client understanding has been achieved in financial advice.

The questions worth asking don't fit neatly into a deck. But Ciaran McAssey took them head on in the press conference at...
12/08/2026

The questions worth asking don't fit neatly into a deck.

But Ciaran McAssey took them head on in the press conference at The Inside Network's INZ: Investment Leaders Forum in Queenstown this week.

With conversations shaping real-world client portfolios right now, questions from principals, CIOs and senior wealth professionals were coming in fast.

Speaking at the The Inside Network's Investment Leaders Forum in Queenstown, Craig Brooke presented on the strategy sitt...
11/08/2026

Speaking at the The Inside Network's Investment Leaders Forum in Queenstown, Craig Brooke presented on the strategy sitting inside our funeral bonds for four years before advisers asked for it as a standalone.

A great presentation from Craig on our newly launched KeyInvest Managed Investments (KIMI), a wholly-owned KeyInvest subsidiary.

Looking forward to the whole event and hearing the other speakers
11/08/2026

Looking forward to the whole event and hearing the other speakers

Investment bonds have a reputation problem, many advisers still see them as outdated, heavily taxed and inaccessible.Our...
10/08/2026

Investment bonds have a reputation problem, many advisers still see them as outdated, heavily taxed and inaccessible.

Our latest CPD article challenges those assumptions, covering how investment bonds work, who they suit, and why they deserve a place in intergenerational wealth transfer strategies.

Read the full article and earn your CPD point via Think Caddie: https://bit.ly/4q4qeC2

Investment bonds have long existed as a flexible investment vehicle, but their role in intergenerational wealth transfer is often underestimated or overlooked by financial advisers.

Your SMSF just got more expensive, and if your balance is above $3 million you've probably felt it already.Craig Brooke ...
06/08/2026

Your SMSF just got more expensive, and if your balance is above $3 million you've probably felt it already.

Craig Brooke writes on the shift in the latest issue of Forge Magazine, and puts a different question to advisers altogether: not how the new Division 296 tax is calculated, but where the next dollar of capital belongs.

That is where investment bonds earn their place again. Tax-paid at a maximum of 30 per cent and after a decade the proceeds are tax-free in the investor's hands. Who they go to is entirely the investor's choice.

Read the full article: https://bit.ly/4q3uYbd

"Just put it in super" is one of the most common phrases in Australian financial advice. But when a strategy becomes a r...
28/07/2026

"Just put it in super" is one of the most common phrases in Australian financial advice.

But when a strategy becomes a reflex, it creates ethical risk.

Our CPD article looks at the ethical limits of default superannuation thinking, and what professional judgement looks like in practice.

Read the full article and earn your CPD points via Think Caddie:

“Just put it in super” has become a common shorthand in Australian financial advice, reflecting superannuation’s long-standing tax advantages and central role in retirement planning.

14/04/2026

Australian's are ageing faster than the advice industry can keep up with.

The population aged 80+ is set to surge over the next decade, and advisers are facing a growing gap between what clients need and what the system can deliver.

These are the key concerns raised by Craig Brooke in The Inside Adviser this morning.

Read the full article on why now more than ever adviser should look beyond superannuation for complementary structures:

Address

191 Pulteney Street
Adelaide, SA
5000

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+611300658904

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