23/08/2026
Today's PERSPECTIVE : Today we consider the Sydney Swans DISASTER. From a business perspective, we comment on Brand Damage, and Service Contracts. All seem to agree this is a public relations disaster; created headlines that will stain the Swan's image for decades to come; headlines that will see Sponsors and Alliances withdrawing support and running for separation. Players putting themselves in this position (regardless of the findings) has damaged brand and culture that took decades to create. Then comes the issue of the 5.00am “Party Girls” (are they dancers, entertainers, st*****rs, prostitutes?). Our prediction is that any prosecution against the players will fail, … why? Because the women were commissioned and paid an agreed amount to provide products or services. For that transaction, there is formed a contract or agreement (be-it verbal or written). What remains unclear, and needs to be proven by the Police/Prosecutor, is what was “purchased” ?, was there stated boundaries/limitations in what was “purchased”, was it CLEAR? Prostitution and S*x work is legal in Victoria. It then follows that any legal action by the said women, will come under immense cross-examination (what is their job, work history, what is required, earnings history, their employers, services on offer, what was “agreed” between the parties etc); and as such, it seems unlikely this path will follow, unless a conviction is made. Just a perspective.