Income Dubai

01/10/2020

The phenomenon, also known as the Smith paradox, is that, although water as a resource is much more useful than the lumps of crystalline carbon, which we call diamonds, the price of the latter on the international market is disproportionately higher than the cost of water.

From the point of view of survival, humanity really needs water much more than diamonds, but its reserves, of course, are more than those of diamonds, so experts say that there is nothing strange in the price difference - after all, we are talking about the cost per unit of each resource, and it is largely determined by this a factor like marginal utility.

With a continuous act of consumption of a resource, its marginal utility and, as a result, the cost inevitably falls - this pattern was discovered in the 19th century by the Prussian economist Hermann Heinrich Gossen. In simple terms, if a person is sequentially offered three glasses of water, he will drink the first one, wash the water from the second, and the third will go to the floor.

THE VALUE OF HUMAN LIFE ALSO FALLED LONG LONG

29/09/2020

How can companies cut costs smartly?

1. All the time tempts to follow the simple path. For example, fire the most valuable employees. Or fire half of those who are many. Or start saving on penny costs.

2. A simple comparison of income and expenses will not help you make the right decision. The best method for evaluating business performance is unit analysis, in which we consider the economics of one sale. It is necessary to reduce those areas in which the economy of one sale is worse than that of others. It is necessary to reduce those people whose performance indicators do not fit into the economy of one sale.

3. How to correctly calculate the economy of one sale? Not forgetting that the scariest part of unit analysis is calculating the cost of attracting a buyer. How to change your sales funnel? What target average check should we have? What metrics of personnel efficiency should be set so that the economy of one sale converges?

4. And yes, if the economy of one sale is good, you should take advantage of the moment when good specialists are left without work, and hire more people for this direction. Perhaps now is the very time to review and re-calculate your business. Remove what is no longer effective. Optimize what can be effective. And to strengthen what can bring more money even in a crisis.

26/09/2020

Two easy principles of sales

To simplify everything, then all sales strategies come down to only two options:

1. Look for people who need it and charge the price they can afford.

2. Look for people who can afford it and explain why they need it.

25/09/2020

The first important step was done today by our team. Our first English speaking student joined for our business program. I’m sure it is the beginning of very important and successful trip. Thank you all for your support.

20/07/2020

I will share the discovery I made at Speed. Today I did a lot of research, and it felt like I saved me a couple of years of life.

Today I found 5 large and not very competitors and began to study them. Collected a whole database for each competitor.

And the question is: why did I do all this?

The answer is simple - my competitors have been working in the market for a relatively long time, and during this time they have invested a lot of money in their business. Every day they invested in advertising, brand promotion, staff training, sales, etc.

Let's assume they have been running for 5 years. So, in 1 day I studied part of their experience. I do not need to reinvent the wheel, I already have a clear business model by which I can implement my product. There is a certainty, I can focus on the right actions.

The idea is simple. I have 10 key metrics that I now need to properly configure in my project. In order to do this, I study how these 10 business metrics are configured by my competitors.

After all, they also thought how to do everything right. Now they have an advantage - resources, experience, brand, customer base. I have fewer of these benefits. Therefore, I found my most important advantage - the opportunity to learn from my own competitors, that is, from them!

And if that doesn't work, I have 3 more hypotheses.

Like it! I’ll soon share what kind of hypothesis I test every day. Part is given at Speed, part I formulate myself. #курсскорость #янаскорости

19/07/2020

Speed ​​decides today.

I realized that fast win big. In a changing world, those who adapt quickly will win.

Previously, in order to, for example, sell your product, you had to get on the shelves of supermarkets, wait for listing, pay retro bonuses. This process took months and years.

Now you can start selling in 1 day by simply creating a page on Instagram. This is also like a “shelf in a supermarket”. Only everything is done in 1 day.

Previously, it was necessary to find and equip an office, now you can rent a coworking space in 1 day. Previously, people wrote their own accounting and automation systems for years, now they are implemented literally in 1 day, and many even for free.

In general, Speed ​​decides now.

I decided to implement all instruments in my project to show you how this course works.

And so I decided to test on myself one course in business, which is called “Speed”. The teacher is Ayaz Shabutdinov.

I started training.

Today we worked on the study of growing markets for business / analysis of projects that are relevant to develop now / benchmark for 10 key competitor metrics / dealt with the stages of project development / looked differently at sales / looked differently at business models, automation, accounting, etc. digitization in business.

In general, I feel very inspired, I see many points of growth that I have not seen before. I decided to share here how I will develop the project. Good luck for me!
#курсскорость #янаскорости

03/07/2020

1. It is known that people are guided by emotions. They need a rationale to justify an emotionally made choice. The same approach can be applied to solve the problems expressed by users. They do not always need to be really solved - sometimes you can do something simple, affecting their feelings and emotions.

2. For example, once a question was discussed how to improve the journey by train from London to Paris. It was proposed to rebuild the path for 6 billion pounds and reduce the trip time by half an hour. Rory Sutherland simply offered to hire beautiful models who would walk along the train and give out free wine. “Then everyone will want the train to go slower,” he said. By the way, similarly justified high prices for tickets to an airplane business class.

3. There are more examples:
“I have been waiting too long for the elevator doors to close.” Put a button to close the door, which does absolutely nothing - but people will think that after pressing the button, the doors close faster.
“The elevator has been traveling for too long.” Put a mirror in the elevator, this will distract them during the trip.
“This wine doesn't taste good.” Just make the bottle heavier. The feeling of weight translates well into an increase in significance. Significant wine can not be unpleasant in taste, it can be peculiar.
“Your tariff system is too complicated.” Stick on one of the tariffs the ribbon “The most popular choice of users”. It will become easier for a person to make a choice without feeling like a fool.
“Your ketchup is not squeezed out of the bottle.” Create an advertising campaign with the slogan "There are so many tomatoes in our ketchup that it’s even difficult to squeeze it out of the bottle."

4. In general, before rushing to spend money and resources on solving user problems, think about whether you can get by with a simpler and cheaper option to influence his feelings.

09/05/2015

02/05/2015

See this Instagram photo by

01/05/2015

“Невероятно, но факт, в Дубае играют в поло на верблюдах / very unusual but it is fact that you can play polo on camels in Dubai. dubai…”

30/04/2015

Французский скалолаз залез на один из небоскребов Дубая, используя всего лишь клейкую ленту. Шокирующее видео.
#мойдубай #дубай #ОАЭ #инком #бизнес #консалтинг #закон #лайфстайл #красиво #профессионал #твойдубай

Watch as French climber Alain Robert uses only chalk and sticky tape to scale one of Dubai's tallest skyscrapers, the Cayan Tower