05/02/2026
📊 In 2025, just 10 developers accounted for ~80% of Dubai’s off-plan property sales.
That’s residential and commercial.
According to market data from DXB Interact and Property Monitor, developers like Emaar, DAMAC, Binghatti, Sobha, and Nakheel dominated by transaction volume.
The have investor trust, and operational clarity at scale.
If you’re a mid-size developer, this creates real pressure.
You’re competing for attention from brokers, from buyers, from the market... with organizations that have spent years building sales infrastructure.
Top developers win not just because of brand or budget, but because they operate with:
• structured broker onboarding
• disciplined CRM usage
• dedicated broker management functions
• sales systems that scale with volume
In a concentrated market, growth doesn’t come from adding more brokers.
It comes from managing the right ones better.
Or tell me what’s worked for you.