09/06/2026
The massive crowds at launch events are not just marketing stunts. They are the result of structured sales processes and strong financial incentives:
EOIs and Token Systems: Weeks before a launch, developers run intensive marketing campaigns to gather “Expressions of Interest” (EOIs), which usually require a refundable deposit. The people in those queues are typically buyers (or their brokers) securing tokens and appointments to convert those EOIs into actual bookings.
Early-Bird Pricing: Developers typically offer off-plan units at prices noticeably lower than the expected market value of the completed property. Securing a prime unit at “Phase 1” pricing often guarantees built-in equity by the time the project is handed over.
Flexible Payment Plans: Instead of requiring a massive upfront lump sum, developers offer payment plans tied to construction milestones (e.g., 40% during construction, 60% on handover). This allows investors to enter prime locations with less immediate capital.
