05/10/2017
Sell more ebooks using the "KiLiTi" Principle
Did you watch video #2?
If you did, you already know what product you're going to sell.
If you watched video #1, you already know (using the Retail Shelf Test) if it's going to be profitable or not.
The only challenge now is how to market your ebook so people will buy it.
That's where you use the "KiLiTi" principle.
Kung gusto mong mapagbigyan, dapat makuha mo muna ang kiliti ng tao di ba?
For example, asawa or boyfriend/girlfriend mo.
If alam mo ang "kiliti" niya, mas madali mo siyang mapa-oo or mapasunod sa gusto mo.
That's the same way with selling ebooks.
Gusto mo makuha kiliti nila para ma-convince sila to buy your ebook.
You need to know your target audience's "KiLiTi."
The only way to do that is by doing deep research.
Jon Orana came up with this principle after reading "Influence: the psychology of persuasion" by Dr. Robert Cialdini.
Jon explains how the "KiLiTi" principle works in video #3.
Click the link below to watch it:
goo.gl/98qb5t
Jon derived the "KiLiTi" principle from KLT principle. KLT stands for Know, Like, and Trust.
The KLT principle is simple. It just means your customers will only buy from you if they Know, Like, and Trust you.
If they don't, they will not buy your e-book.
It's as simple as that.
Now, Jon Orana found a way to make himself known, likable, and trustworthy in every market he's been into. That's why he was able to make millions online.
The best part of this is that it's easily replicable.
You can do what Jon did so your target audience will eventually know, like, and trust you.
To see how Jon did it, click the link below to watch video #3.
goo.gl/98qb5t