20/02/2026
See that dog on our giant billboard in Dubai? Her name is Michi.
But Michi wasn’t always seen.
She was just six weeks old when one of our colleagues found her trembling beside a dustbin at a construction site, alone, scared, and forgotten. In that moment, one act of kindness changed her life forever.
Michi found a family who gave her more than shelter. They gave her safety, patience, and love. Even today, the sound of construction can still make her freeze, but now she never faces it alone.
Michi’s life didn’t change because of where she lives. It changed because of who chose her.
To everyone who adopts, thank you!
Thank you for seeing them when they feel invisible.
Thank you for giving them safety when the world felt unsafe.
Thank you for turning fear into trust, and loneliness into love.
Because of people like you, stories like Michi’s exist.
From forgotten to unforgettable.
From abandoned to home.
That’s Michi’s Shory.
Now it’s your turn.
Share your pet’s story. It can be funny, emotional, inspiring, unexpected, or simply a moment that means everything to you. Every story matters, and it deserves to be seen.
You could be one of 10 winners to receive AED 10,000 each, and one winner will drive away in a brand new Mercedes 2026.
Note: Michi isn't participating in our campaign. Her story moved us and we hope it moves you too.
