Razor Communications Zimbabwe

07/12/2015

Have a great Week!!

23/11/2015

Andre Citroen, Inventor of the Electric Billboard

The founder of the Citroen automobile firm was always something of marketing genius. He was one of the first auto execs to sponsor car races, for instance, and he promoted his car plant to tourists as "the most beautiful in Europe."

However, his real masterwork was renting the Eiffel Tower in 1925 and having the Citroen brand name emblazoned with in 125,000 incandescent lights.

Advertising Brilliance!

19/11/2015

John R. Brinkley, Inventor of Broadcast Advertising

Hard to believe it now, but radio was once originally considered akin to a public library, a cultural asset free of commercials.

All of that changed when Quack Physician John Brinkley built his own radio station in 1923 to hype his cure for male impotence, which consisted of implanting goat testicles in the human body.

Brinkley combined entertainment (booking some of the great country music acts of his day), bible readings, and a strong sense for the memorable turn of phrase. His most memorable catch phrase: "You'll be a ram-what-am... with every lamb."

Now THAT's infotainment!

11/11/2015

"Branding is not just about being seen as better than the competition. Its about being seen as the only solution to your audiences problem"

05/11/2015

" Stopping advertising to save money is like stopping your watch to save time."

04/11/2015

"Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does."

03/11/2015

Saying of the day "Good Marketing makes the company look smart........Great Marketing makes the customer feel smart."

02/11/2015

"Creativity without strategy is called ART. Creativity with strategy is called Advertising"

28/10/2015

"The Power of Thank You"

The words "Thank you" are very powerful words in business. They show your customers that you appreciate them. When a customer makes an inquiry say "Thank You", when they buy your product no matter how small say "Thank You" and even better send an email thanking all your new customers. When you achieve a new goal, thank your customers by even hosting an event for them. Remember the customer is King and need to be treated as such.

Thank you for 100 likes!

27/01/2015

1 Advertising is the only medium you can control – if you want your message to hit on the day a product launches or event is about to happen, this is the only vehicle you control completely.
2 Advertising allows you to target ideal customers only – when you match a very personal message to a very select audience you get far greater connection.
3 Advertising creates awareness for your content – The force that drives a great deal of conversion and trust building these days is educational content – ebooks, seminars and blog posts – advertising is a great way to help get that content found and consumed once you’ve gone to the effort to produce it.
4 Advertising adds credibility to your message – Don’t ask me why this is exactly, but every time I run advertising people comment that business must be going well. The perception that you can afford advertising is often enough to sell and resell prospects and customers alike and makes it easier to get attention for your entire message.
5 Advertising amplifies everything else you’re doing – When you are using advertising to create awareness for your content you automatically create more awareness for everything you are doing. Journalists find companies that advertise, referral sources remember companies that advertise, people fan and follow and friend from ads, and employees can point to well-placed ads as a source of pride in place they work.

23/01/2015

Brand Visibility: Tips to Set You Apart

A well-defined brand will set your product apart from the competition. However, the success of any branding strategy hinges on the ability to establish brand visibility in the marketplace. The product must be known and recognized. If that is achieved, then customers will be willing to buy your product.

Brand visibility refers to the ability to gain the attention of the target audience. There are always going to be several brands competing for the attention of the consumer, therefore, they are going to buy the brand that offers them the best value. That brand will be the one most able to satisfy their needs, and generate a level of comfort and satisfaction that will earn it preferred status. In order to attain that status, a brand must be able to excel above the competition. However, the brand must first of all be visible.

Brand visibility, is what is needed to take your brand to the level of market dominance. It is important that the process highlights the unique features of your brand.

Here are a few tips that can help get this done:

1. Reinforce your brand. If your brand is on the market and there is no reinforcement, it will become stagnant and lose ground. It is important that you continue to build your brand by communicating with the market regularly. Consistent communication, will ensure that your brand appeals to consumers on an emotional level, and increase their awareness of it.

2. Position your brand: Positioning is all about putting your brand in the right place, in the market, so that it gains the attraction of the right audience. You can decide the best position after careful analysis of the market and competitors.

3. Integrate community interest in your brand: This can be a great tool to help spread word about your brand. On one level, the brand must establish a link with the local community. By including their interests, they will be attracted to the brand, and help to tell others about it.

4. Create an online Brand Community. Social media sites such as Facebook and Twitter, can move your brand into the global sphere. The creation of an online brand community, will raise brand awareness, as people tell the story of your brand and propel visibility to a global audience. Whether they exist on the local or online level, community members are committed to the brand, and can prove instrumental in increasing awareness, and moving the brand forward.

5. Special Promotions – Attract customers by giving away free items. There is no greater pull for consumers than getting something for nothing. It will improve the status of your brand in their eyes, and with the right promotions, you will be able to gain valuable attention for your brand.

12/01/2015

https://www.youtube.com/watch?v=fTkIGkWCzN4

Razor Communications 6 Rochborough Close Sentosa Harare, Zimbabwe