28/05/2026
π§ The Psychology of Money: Why People Earn More but Save Less
Economics has long tried to explain why higher income does not always lead to higher savings.
According to the Permanent Income Hypothesis, developed by economist Milton Friedman, people tend to base their spending on the income they expect to earn long term, not just what they earn today.
In practice, this means that when income increases, many people quickly adjust their lifestyle upward because they expect the higher earnings to continue.
A salary increase can suddenly become:
π± A new phone
π A more expensive car
ποΈ More shopping
βοΈ More travel
This behavior is also linked to lifestyle inflation and social comparison.
The challenge is that income can change unexpectedly, while expenses often remain high.
Financial stability is not determined by income alone. It is shaped by habits and discipline.
Some practical habits that help:
β
Living below your means
β
Saving before spending
β
Avoiding unnecessary debt
β
Building emergency savings
β
Investing consistently
Building wealth is often more about behavior than income level.
What financial habit has helped you the most? π
Β©οΈ Natasha M Lloyd.