The Gold Avenue SA

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The Gold Avenue SA We buy - Watches, Diamonds, Gold Jewellery & Krugerrands. We loan against collateral. Free Valuations

Finding an efficient, trustworthy buyer for your valuables should not be complicated. If you’re selling your luxury watch, Krugerrands, or gold and diamond jewelry, we’ll buy it. Not only is our process fast, safe and convenient, we make sure the experience is pleasant too and guarantee the best price for your items

A beautiful contrast of colour, craftsmanship and timeless elegance. ✨Featuring striking turquoise, deep black onyx and ...
16/10/2026

A beautiful contrast of colour, craftsmanship and timeless elegance. ✨

Featuring striking turquoise, deep black onyx and intricate gold detailing, these clover-inspired pieces are a celebration of sophisticated jewellery design.

Distinctive, elegant and effortlessly captivating. 💙

Have jewellery you’re considering selling? Visit The Gold Avenue for a secure, professional and obligation-free evaluation.

📍 68 Melville Road, Illovo Point, Illovo, Sandton — Office 804
📲 WhatsApp: 066 503 0780

Ever wondered why gold is measured differently? ⚖️✨When it comes to precious metals, every gram matters.Unlike a regular...
09/10/2026

Ever wondered why gold is measured differently? ⚖️✨

When it comes to precious metals, every gram matters.

Unlike a regular ounce, a troy ounce weighs 31.1035 grams and has been the international standard for weighing gold, silver and other precious metals for centuries.

From the historic trading markets of Europe to today’s global gold market, this measurement continues to play an important role in determining value.

Swipe through to discover the history behind the troy ounce, why it matters and how it relates to the value of your gold. ➡️

Krugerrand GoldMarket

Some watches tell time. Others showcase just how far watchmaking can go. ⌚From perpetual calendars and minute repeaters ...
07/10/2026

Some watches tell time. Others showcase just how far watchmaking can go. ⌚

From perpetual calendars and minute repeaters to tourbillons and astronomical displays, these timepieces combine extraordinary mechanical complexity with generations of craftsmanship.

Each additional complication requires precision, patience and exceptional engineering — turning a watch into a true mechanical masterpiece.

Which of these five would you choose for your collection?

Five stars. One experience we’re proud to stand behind. ⭐️Thank you, Ronald, for trusting The Gold Avenue and for highli...
05/10/2026

Five stars. One experience we’re proud to stand behind. ⭐️

Thank you, Ronald, for trusting The Gold Avenue and for highlighting Trent’s service. Professional, efficient and transparent is exactly what we aim to deliver from the moment you walk through our doors.

Considering selling your gold, jewellery, coins or luxury watches? Visit us for a secure, obligation-free evaluation.

📍 68 Melville Road, Illovo Point, Illovo, Sandton — Office 804
📲 WhatsApp: 066 503 0780

A closer look at craftsmanship you simply can’t ignore. ✨Intricate goldwork, vibrant detailing and a design that command...
02/10/2026

A closer look at craftsmanship you simply can’t ignore. ✨

Intricate goldwork, vibrant detailing and a design that commands attention from every angle. Pieces like this showcase just how much skill can go into fine gold jewellery.

If you have gold jewellery you’re considering selling, The Gold Avenue offers professional testing, transparent evaluations and obligation-free quotations.

📍 68 Melville Road, Illovo Point, Illovo, Sandton — Office 804
📲 WhatsApp: 066 503 0780

30/09/2026

From pieces you no longer wear to places you’ve always wanted to go. ✈️

Your unwanted gold jewellery could be the start of your next experience.🤩

Visit The Gold Avenue for a secure, transparent and obligation-free evaluation, and discover what the gold sitting in your jewellery box could be worth.

Sometimes, it pays to have a look at what you already own.

📍 68 Melville Road, Illovo Point, Illovo, Sandton — Office 804
📲 WhatsApp: 066 503 0780

What’s actually inside your gold? 🔬✨At The Gold Avenue, we use XRF technology to analyse the elemental composition of pr...
28/09/2026

What’s actually inside your gold? 🔬✨

At The Gold Avenue, we use XRF technology to analyse the elemental composition of precious metals in seconds. Each element produces its own unique X-ray signature, allowing us to identify metals such as gold, silver, copper and platinum — and determine the percentage of each present in the item.

It’s fast, accurate and non-destructive. And because XRF analyses the tested area of the surface, our evaluations can include multiple testing points alongside weight, hallmarks and the item’s construction.

Because when it comes to valuing gold, knowing what’s inside matters.

📍 68 Melville Road, Illovo Point, Illovo, Sandton — Office 804
📲 WhatsApp: 066 503 0780

PreciousMetals Sandton Johannesburg

Not all diamonds react the same under UV light. 💎✨Diamond fluorescence refers to the glow some diamonds produce when exp...
25/09/2026

Not all diamonds react the same under UV light. 💎✨

Diamond fluorescence refers to the glow some diamonds produce when exposed to ultraviolet light — most commonly a blue glow. From None to Very Strong, fluorescence is one of the characteristics recorded during professional diamond grading.

While it can influence appearance and, in some cases, market value, it’s only one part of understanding a diamond. Cut, colour, clarity and carat weight remain key factors when assessing the stone as a whole.

At The Gold Avenue, we believe knowing what you own is just as important as knowing what it’s worth.

📍 68 Melville Road, Illovo Point, Illovo, Sandton — Office 804
📲 WhatsApp: 066 503 0780

⭐⭐⭐⭐⭐ Another 5-star experience at The Gold Avenue.Professionalism, efficiency and exceptional service are at the heart ...
24/09/2026

⭐⭐⭐⭐⭐ Another 5-star experience at The Gold Avenue.

Professionalism, efficiency and exceptional service are at the heart of every client experience — and feedback like this means so much to our team.

Thank you, Adrian, for your kind words and for choosing The Gold Avenue. We look forward to welcoming you again. ✨

Your valuables. Our expertise. A service you can trust.

📍 68 Melville Road, Illovo Point, Illovo, Sandton — Office 804
📲 WhatsApp: 066 503 0780

Address

Illovo Point, 68 Melville Road, Illovo
Sandton
2196

Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 16:00

Telephone

+27763935429

Website

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