09/06/2026
Growing sales should mean more cash, right?
Not always.
Here is what actually happens:
Month 1: You win a big new contract. Celebrate.
Month 2: You buy materials/hire people to deliver it. Cash goes out.
Month 3: You deliver the work. Invoice issued.
Month 4: Customer pays (if you're lucky). Cash comes in.
Three months between spending money and getting paid. During that time, you're funding their purchase with your cash.
Now multiply that across multiple growing clients. Each new sale requires more working capital to fund. The faster you grow, the more cash you need just to keep operating.
This is why profitable, growing businesses run out of money. They are funding their own growth without realizing it.
We can model your working capital requirements before you scale. Helps you know how much cash you actually need. Email [email protected]