28/11/2023
SAM WALTON words of wisdom!
“Believe me, the customer never comes back!”
Years ago, Sam Walton, founder of the world's largest retail chain, Wal-Mart, opened a training program for its employees, with much wisdom. When everyone was expecting a talk about sales and service, he started with these words:
"I'm the guy who goes to a restaurant, sits at the table and waits patiently, while the waiter does everything but write down my order.
I'm the guy who goes to a store and waits quietly, while the salesmen finish their personal conversations.
I’m the guy who walks into a gas station and never uses his horn, but patiently waits for the employee to finish reading his newspaper.
I'm the man who explains his desperate urgency for one piece, but doesn't complain that he only gets it after three weeks of waiting.
I'm the guy that, when he enters a commercial establishment, seems to be asking for a favor, begging for a smile or just hoping to be noticed.
You must be thinking I'm a quiet, patient, never troublesome type... Get fooled.
Do you know who I am? I am the customer who never returns!
I love seeing millions spent
annually on all sorts of ads to get me back to your company. Because when I first went there, all they should have done was just a little, simple and inexpensive kindness: treat me with a little more courtesy.
Theres only one boss: THE CUSTOMER. And he can fire everyone in the company from the president to the janitor, simply taking their money to spend elsewhere. "
Want to be successful, have better customer service than anyone else.
