09/15/2026
Meet David Rutz: The Founder Behind DAC
While some founders saw a need in the market to create a company, David built his own company based on a need in his own life.
A Michigan graduate, with decades of sales in the home-based business industry, corporate jobs at Arthur Andersen and GM taught him early on, he was not made for someone else's corporate clock.
The moment in time that compelled Mr. Rutz to take action and build a business empire was after he built a previous company to substantial levels, only to face a roadblock none of his sales people could navigate.
With a product life cycle that required him to pay for inventory, make the product, sell it, and then get paid, Mr. Rutz had a cash flow issue that grew as his sales grew. He could not tell his people to stop selling but had no way to fund the production for the spike in demand. The banks didn't offer collateral financing for business development loans based on asset growth, so Mr. Rutz was left with one option: sell the company and laid off many of his family members. It took two years to recover.
The experiences of the past compel Mr. Rutz to find value in people, looking for broker candidates with strong character and coachable, not hungry, but with a strong work ethic. "Hunger without character will run you in the wrong direction."
Mr. Rutz shares a simple onboarding test. Get certified first, then make the 3 way call. Whether they do or not, he knows what they are made of.
His philosophy is about making today what others won't do, so that he can have tomorrow what others can't. He believes that building a business is much like panning for gold; you must shake off the sand to get to the gold flakes. The successful ones find a way. The unsuccessful ones are faced with the easy road.
His future goals for DAC include creating 100,000 people with full-time income and 1,000 people with six-figure incomes. He wants to build a company that lasts long after he's gone, something that his children and future generations can be a part of, like a family dynasty.
"The Great Commission is not to try to earn a commission," he says. "We want to impact people's lives before their incomes."
As a founder, he's earned the nickname Brady from his high school friends, even to this day, a name he never asked for. The story includes a 1985 Spring break in a bar where singer's accent mistaken him for the Brady Boys, and a mix-up of an old TV show.
Whether you're a fit or not, it's worth connecting with David Rutz to hear his story and the future of his vision.
