06/05/2026
National Donut Day feels like a good time to talk about profit margins š©
Because small items are often where we see businesses underpricing without realizing it.
Things change and you don't always see it:
Ingredient costs go up.
Vendor pricing changes.
Waste happens.
But if you're not reviewing your own pricing, you're losing margin. And over time, it adds up.
We recommend reviewing your pricing 1-2 times per year, depending on your setup and how quickly your costs change. If your gut is saying costs are going up, set aside time in your calendar this month to open that spreadsheet and see if you need to raise prices on any of your items or offerings.