08/03/2026
Soft market. Great for policyholders. A test for agents.
Lower premiums often mean lower commissions, which means retaining every client can still mean losing revenue.
The insurance agents who grow through a soft market aren't waiting for clients to come to them. They're starting the conversation first, leading with expertise instead of price, staying visible, and writing more business to offset the commission hit.
Great agents already know this. Few have time to do it.
Mavrix Insurance Services is the model built for that. Not just this market. Any market.
https://mavrixins.com/the-insurance-market-has-softened-your-growth-shouldnt/