05/12/2026
Another surprising financial statistic:
Higher-income households are now among the most likely to use Buy Now, Pay Later services like Klarna, Affirm, and AfterPay.
At first glance, that sounds backwards.
Most people assume these apps are used primarily by lower-income households because they don’t have enough cash available.
And, yes, some families absolutely are using them out of necessity, especially with rising grocery, housing, and everyday living costs.
But recent data shows households earning $100,000-$150,000 per year are actually some of the heaviest users of Buy Now, Pay Later financing.
And, in case you are wondering, the age range for that high income earning category of BNPL users is 16-24 years old.
Why is it “high income earners” are most likely to use these apps?
Because financial stress is not always an income problem.
Sometimes it’s a margin problem.
As income rises, lifestyles often rise too:
• Bigger homes
• Higher car payments
• More subscriptions
• Travel
• Shopping habits that feel “manageable”
because the payments are split up
And that’s exactly why Buy Now, Pay Later has become so popular.
It makes purchases feel smaller.
$800 sounds expensive.
“4 payments of $200” feels easier to justify.
That’s the psychology behind it.
The danger is that eventually all those small payments start stacking on top of each other:
• One for clothes
• One for electronics
• One for furniture
• One for groceries
• One for vacation spending
Before long, future income is already committed before the paycheck even arrives.
And that’s how high-income earners can still end up feeling financially stuck.
This isn’t about shame.
It’s about awareness.
Because financial peace does not come from finding better payment plans.
It comes from creating margin, reducing debt, and learning to spend intentionally.
If you can’t comfortably pay for something today, financing it in smaller pieces usually doesn’t make it more affordable.
It just delays the financial pressure.
What are your thoughts on this? I’d love to hear them.
 Sources:
Morgan Stanley BNPL Report:
https://www.morganstanley.com/insights/articles/buy-now-pay-later-trends-2025
CFPB Research on BNPL Usage:
https://www.consumerfinance.gov/about-us/newsroom/cfpb-research-reveals-heavy-buy-now-pay-later-use-among-borrowers-with-high-credit-balances-and-multiple-pay-in-four-loans/

The CFPB released a study finding one fifth of consumers used Buy Now, Pay Later (BNPL) loans in 2022, and many held simultaneous loans from multiple lenders.