Nidhi Mathson - Financial Advisor

10/20/2026

A few simple habits can go a long way toward helping keep your personal and financial information protected. How does cybersecurity connect to your broader financial picture? What steps are you taking at home and with your business?

10/15/2026

October is Breast Cancer Awareness Month.

We take this time to honor the strength of those who have faced a diagnosis, support those currently going through it, and recognize the families and communities who stand beside them.

Awareness matters. Support matters. Presence matters.

We stand with you.

10/12/2026

Today, we recognize Indigenous Peoples’ Day, a time to honor the rich histories, diverse cultures, and enduring contributions of Indigenous communities.

It is a day to reflect on the deep-rooted heritage that shapes our shared landscapes and to acknowledge the resilience and vibrant traditions that continue to influence our community today. We join in celebrating the voices and stories that enrich our history.

10/06/2026

As parents, we're constantly checking off school supply lists, doctor's appointments, and extracurricular activities. But when was the last time you completed your family's financial checklist?

Before the year comes to a close, here are a few things every parent should review:
✅Life insurance coverage - has your income, family size, or financial situation changed?
✅Retirement savings - are you still on track for your long-term goals?
✅Beneficiaries - life changes, and beneficiary designations should too.
✅Emergency fund - build or replenish this fund; unexpected expenses are inevitable, being prepared makes all the difference
✅Estate Planning documents - make sure your will, guardianship plans, and powers of attorney still reflect your wishes.
✅College savings - Even small but consistent contributions make a meaningful difference.

Financial planning isn't about predicting the future, it's about being prepared for it.

If checking off even one of these items gives you peace of mind, it's time well spent.

09/29/2026

Some younger consumers are spending on luxury items even as major milestones feel harder to reach.

An article from The Economic Times explores whether Gen Z spending on items like expensive smartphones, sneakers, and travel may reflect a broader version of the “Lipstick Effect.” 📱👟✈️

The Lipstick Effect describes a pattern where consumers buy smaller luxuries during periods of financial uncertainty, especially when larger purchases feel out of reach.

In this case, the larger purchase is often homeownership.

As housing costs rise, some younger adults may feel that saving for property is increasingly unrealistic. Instead, they may choose purchases that offer more immediate enjoyment, identity, or a sense of progress.

That does not mean every purchase is financially harmful. But it does show how affordability pressures can shape behavior, priorities, and trade-offs.

The broader takeaway: spending decisions often reflect more than impulse. They can also reflect economic realities, delayed milestones, and the ways people look for meaning when traditional markers of success feel further away.


Source:

Financial advisor Prem Soni says Gen Zs spending on Rs 15,000 sneakers, expensive iPhones and foreign holidays may reflect the “Lipstick Effect.” He argues that with homes costing around Rs 3 crore and long-term EMIs, traditional milestones feel increasingly unreachable for young earners. Instea...

09/22/2026

🍁 From crisp mornings to cozy sweaters and pumpkin-spiced everything, this is the perfect season to reflect on your financial strategy. You don't have to fix your entire financial life this fall. You just need to know what matters most right now.

Maybe it's building your emergency fund.
Maybe it's finally increasing your 401(k) contribution
Maybe it's getting organized after a career change.
Maybe it's figuring out how you'll pay for your child's future.
Maybe it's simply understanding where your money is going.

Financial progress doesn't require doing everything at once.

Whether you're savoring the autumn air or tackling your Q4 goals, take a moment to enjoy all the little things that make fall feel so special. ✨

Let the fall vibes fuel your focus and inspiration!

09/10/2026

Think wealthy people get there through strong willpower? Think again.

They get there by creating systems that make building wealth almost automatic.

Willpower is unreliable.

You might intend to:
- Save more each month
- Invest consistently
- Max out your retirement accounts
- Avoid lifestyle creep
- Build an emergency fund
- Protect your family
- Make smart decisions when the market gets volatile

But intentions don't build wealth. Systems do.

A good financial system might look like:
- Money automatically moving to savings
- Investments happening consistently
- Retirement contributions increasing as your income grows
- Clear goals for what your money is actually working toward
- Regular financial reviews to make adjustments as life changes

The goal isn't to make perfect financial decisions every day. It's to build a financial life where the right decisions happen consistently, even when you're busy, distracted, or tempted to do something else.

Wealth isn't about how much you make. It's about what you systematically do with what you make.

What's one financial system you could put in place today that would make your future self better off?

08/31/2026

Only 24% of Americans have a will.

August is National Make-a-Will Month, a dedicated time to raise awareness about the importance of estate planning and encourage individuals to create or update their last will and testament.

Despite its critical role in protecting loved ones and ensuring your wishes are honored, a well-drafted will provides clarity, control, and peace of mind—no matter your age or wealth.

Here are the top reasons to make or have a will:

August is National Make-a-Will Month, a dedicated time to raise awareness about the importance of estate planning and encourage individuals to create or update their last will and testament. Despite its critical role in protecting loved ones and ensuring your wishes are honored, only 24% of American...

08/27/2026

You spent 18 years caring for almost every aspect of your child's life. Soon, your child will be heading to college and becoming independent. Help your child get ready for a life of independence – and responsibility – by reviewing some basic life skills:

You spent 18 years caring for almost every aspect of your child's life. Soon, your child will be heading to college and becoming independent. Help your child get ready for a life of independence – and responsibility – by reviewing some basic life skills.

08/24/2026

Back to School time! It’s been a long summer, and it’s time to get back to class and crack those books. We send our best wishes out to all of our scholars this year, including those starting out at a new school or maybe gearing up for graduation.