Content Strategy for Artists in Business

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There's a scene in the movie Saving Private Ryan with Tom Hanks and Matt Damon. Matt Damon's character says to Tom Hanks...
04/03/2021

There's a scene in the movie Saving Private Ryan with Tom Hanks and Matt Damon. Matt Damon's character says to Tom Hanks' character (paraphrasing here):

“I can't remember their faces.”

He's referring to his three brothers, who all died in battle in World War II, which they are now in the middle of. The two men are sitting on a stoop of a crumbling building, waiting for whatever is next in battle.

Tom Hanks character says (again, paraphrasing), “That's because you have to think of them in context - in a specific situation."

This scene always stayed with me because I too have difficulty recalling someone's face unless I remember them in a specific situation. Maybe that's true for everyone?

In this same vein, I'm also not one of these artists who can just conjure up an image in my head and paint it. I'm always amazed when people can do that. But maybe they're just remembering a scene in their head (whether it's actually happened or not. That would be the magic of imagination!)

So full disclosure: while I've been painting lots of expressive landscapes over the past few months I most certainly have been using photos as references!

These are the photos I took when my hubby and then 10-year-old son and I went on a roadtrip to see the National Parks of the West in the summer of 2017, pulling along our pop-up camper.

I have been taking lots of liberties with these landscapes. Of course, you can expect that with expressive paintings anyway, but I've also been adding in extra features that weren't actually in the photo - like mountains or clouds or flowers (because I like to add pops of pink in just about any way I can get it into my art).

And that's OK! I’m not a literalist or a realist. Sometimes artists get to fib a little in what they include and don't include.

There are no rules when it comes to art - maybe some best practices 😉 - but no rules!

Hey friends! I’m practicing what I preach and merging my two IG accounts. Tap image above and follow me at  ! I’ll conti...
04/02/2021

Hey friends! I’m practicing what I preach and merging my two IG accounts.

Tap image above and follow me at !

I’ll continue supporting artists in business with content strategy (plus occasional art as well).
🧚🏼‍♀️
Grab the freebie in bio when you head over there. Let me know you’ve joined from here and I’ll follow you back!





Content idea for artists!
01/30/2021

Content idea for artists!

Should you sell via Etsy or build your own website? Should you start an email list yet? After all, you haven’t been in b...
01/25/2021

Should you sell via Etsy or build your own website?

Should you start an email list yet? After all, you haven’t been in business that long.

Should you go all in with abstract? What if you change your mind?

Should you use only oil paints? Acrylics clean up so much easier!

As artists in business, sometimes it’s easy to get really distracted and pulled in lots of different directions and we don’t want to get boxed into a decision we might later regret.

Every path is fraught with roots and stones to stumble on. We learn by making mistakes and trying again.

However, there is a way to simplify now that makes it easier to know if you're on the right path. I wrote about it this week and you can read it (it's in the link in my bio: "Just do one thing" )






























I’m so happy to be able to offer this! Check the link in my bio. Check out how to simply use one piece of content across...
01/13/2021

I’m so happy to be able to offer this! Check the link in my bio. Check out how to simply use one piece of content across platforms. A 12 month calendar with 8 pieces of artist-relevant content filled in for you!

Here's the link to sign up for this calendar: https://view.flodesk.com/pages/5ffbd8096c5cf4f533132274



















Hey there! My name is Genny-  I live in the very green suburbs of Portland, Oregon with my hubby of 20 years and my 14-y...
01/02/2021

Hey there!

My name is Genny- I live in the very green suburbs of Portland, Oregon with my hubby of 20 years and my 14-year old son. I’ve been an artist for many years and a writer for even longer!

The garden is my other palette - and while I love to grow tomatoes, I’m a sucker for growing herbs like sage and lemon verbena, and colorful flowers like poppies and zinnias (go figure). If I could start over I’d probably be a botanist of some sort.

Ever look at the blank caption on Instagram and wonder what to write other than how your painting session went yesterday? I help you do that!

Want to start emailing your audience (and have a way to build your audience)? I help with that too.

As artists, writing is our other content, if our art catches their eye, our words reach their heart.

I hear artists say “I don’t know what to write!” or, “I’m not a writer I’m an artist!”

But we can do both. We can be good at it AND it can be easy.

Want to know more?

Send me a DM and tell me what your biggest struggle with writing is!

Or bookmark this page if your curious and want to refer back to it.

Happy new year fellow artist! If you had to choose just one thing to improve upon in your business, what would it be?DM ...
01/01/2021

Happy new year fellow artist!

If you had to choose just one thing to improve upon in your business, what would it be?

DM me or comment!









Have you tried this app- portrait.ai where you put in your photo and comes back with a painted portrait? 🤩 Spending time...
12/29/2020

Have you tried this app- portrait.ai where you put in your photo and comes back with a painted portrait?

🤩

Spending time with family, going on walks, catching up on some work...as we move into this new year that many of us are hoping is a bend in the road.

I’ve got a new collection I’m planning and am creating a new tool for artists who want to start building a community through email.

Is that you? Are you hoping to expand your art business by creating an email-based community?

DM me if you’re interested in getting the freebie I’m working on - it’s a 12-month calendar with 6 weeks filled in for you, giving you a jump start on what to send to the folks on your email list and what to post on social media.






If you've already worked through some (or all!) of the “busy-work” of starting your art business (making it “official”)....
12/15/2020

If you've already worked through some (or all!) of the “busy-work” of starting your art business (making it “official”). You probably remember the phone calls, the appointment at the bank (unless you are super hip and doing the online banking thing), registering for all the different accounts online -

all the hoops you have to jump through to get to the good stuff - the meat of building your business.

When I had finally done all those foundational actions, I was so happy and relieved to realize I could spend a lot more time focusing on the creative side of business.

But I realized I wasted a LOT of time doing all the steps and having to go back and redo one thing before I could get to the next step, but I had NO MAP so it was like feeling around in the dark with a blindfold on!

For example, I knew I needed a way to accept payments but I couldn't open a Stripe account before I had a bank account to connect it to!

In other words, there was a certain order these steps needed to be done in (and if you haven't started a business before, it might not be intuitive).

So here's your ROADMAP! That's what this checklist is, tasks to do in the order they appear, so you can make your art business “official."

Do you need this list - or do you know someone who does?
























Are you an artist in business? Read this quick story I recently sent to my email subscribers: A few weeks back, I went t...
12/07/2020

Are you an artist in business?

Read this quick story I recently sent to my email subscribers:

A few weeks back, I went to Costco to replenish kitchen supplies. I walked to the way, way back to find some tissue boxes. There were two different brands, in different boxes with different colors and designs. Guess which one I bought? The one with the dots and circles all over. In other words, the decorative patterns!

Why? Because repeating patterns are pleasing to the eye, as we see in the natural world, and helpful in your business as well!

How do patterns relate to your art biz?

When you start a pattern, you are commiting to repeating that pattern. Committing to a pattern is like making a promise...and we don't want to make a promise we might have to break. So let's talk about what this really is about: fear of commitment.

I know it's a cliche, but in your art business, making a commitment takes on a different meaning.
You commit to creating your art a certain number of times per week because the more you make it, the better you get at it.

You commit to posting on social media on a regular basis so that your followers can count on your posts.
You commit to communicating with the nice folks on your email list for the same reason.

As artists, we know so well the power of repeating patterns.

It's also important to commit to repeating things in our business over and over. That's how people can get to know you. We show up so that our people will keep seeing us, and keep seeing our art.
That is the power of repetition.

I challenge you to commit to something new in your business in the new year.

What will it be? If you haven't started your business yet, can you make the commitment to start?

Want to make good on that commitment? Put it in writing. Send me a DM and tell me your commitment for the new year. Tell me if you want to be held accountable, or you just want to know what it feels like to write it into the world.














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Portland, OR
97086-97299

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