ChattyLime - Marketing with a Twist

09/21/2026

https://smpl.is/amzst

10Fold research finds B2B leaders measure more than ever but struggle to connect metrics to revenue. See the communications ROI reset.

08/31/2026

https://smpl.is/amjhc

Also in the Forbes CMO Newsletter: Changing website strategy as AI agents come out in full force, World Cup gets attention in the U.S. (as well as around the world).

08/17/2026

B2B marketers have an opportunity to tap into Reddit's vast user base for enhanced targeting and engagement.

08/03/2026

Too many B2B businesses have never explicitly defined what marketing is supposed to do.

According to our recent research, most B2B marketing leaders (96%) see their function as a strategic partner or the primary driver of growth for the business. Yet they believe (47%) that many of their peers see marketing as a support or promotion function that handles sales requests, promotes news,....

07/13/2026

https://smpl.is/algwt

72% of B2B software buyers use ChatGPT during vendor evaluation, yet 51% of tech brands have zero AI citations. What procurement and marketing ops teams must ac

07/08/2026

Thoughts on the "de-influencing" strategy? i.e. companies remove the corporate layer and put a human face at its center.

In B2B marketing, personal brands are outperforming company pages, but they also introduce new business and ownership risks.

06/30/2026

https://smpl.is/al3xw

The model uses a skyscraper metaphor and identifies six core aspects of B2B marketing.

06/22/2026

https://smpl.is/akx2b

B2B traffic is down but pipeline quality is up. Learn the 5 steps to get cited by AI & reach buyers who arrive ready to convert.

06/15/2026

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B2B buyers are people before they are professionals.

06/09/2026

https://smpl.is/akiui

Learn how B2B CMOs can adapt content strategy, workflows and personalization as AI becomes part of the buying process.