Joseph Prendergast

05/19/2026

Most people don't have a financial plan.
They have a hope.
Hope that the market holds. Hope that nothing goes wrong before retirement. Hope that their kids figure it out after they're gone.
Hope isn't a strategy.
Macro-economic, evidence-based planning replaces the guesswork, so your family isn't reacting to life, they're prepared for it.
Swipe through to see how it impacted this family.

02/28/2025

Interesting piece of data I just came across that I wanted to share. I hear EVERYWHERE that homes have become unaffordable, and I've seen it myself. I've watched housing costs continuously rise basically since the pandemic. And now homes are starting to sell a little under the asking price. Not sure if this could be a short-term trend, allowing new homeowners the possibility to purchase their first home without being outbid, but we will see.

10/17/2024

Recognizing the various biases that influence our financial decisions is the first step toward making more objective, informed choices. By staying mindful of these mental traps, we can better align our actions with long-term goals and strengthen our overall financial well-being. Awareness is the key to unlocking smarter, more balanced decision-making.

10/16/2024

Anchoring bias can cause us to rely too heavily on initial information, skewing our financial decisions. This often leads to missed opportunities or sticking with outdated strategies, even when new data suggests otherwise. By challenging these mental anchors, we can make more flexible and informed financial choices that align with our goals.

10/15/2024

Behavioral bias can cloud our judgment, leading to financial decisions driven by emotions rather than logic. This often causes us to make choices that feel right in the moment but may not support long-term success. By recognizing and controlling these biases, we can make smarter decisions and build a more resilient financial future.

10/09/2024

Confirmation bias can cause us to focus on information that supports our existing beliefs, leading to narrow financial decisions. This often results in overlooking critical details that could impact long-term success. By staying open to diverse perspectives, we can make more informed decisions and strengthen our financial strategies.

10/08/2024

Recency bias can lead us to overemphasize recent outcomes, causing short-sighted decisions in our financial planning. This often results in prioritizing immediate gains while overlooking long-term strategies. By recognizing and managing this bias, we can stay focused on our broader financial goals and build lasting success.

10/03/2024

🚢 East Coast Port Strike Looms: Supply Chain Impact Alert 📦

A potential strike at East and Gulf Coast ports on October 1st could impact half of U.S. ocean trade. Companies are scrambling, shifting shipments, and using air freight to avoid disruptions.

This event may affect jobs and increase shipping costs weeks before the presidential election. This could mean delays and price hikes for consumers and businesses on imported goods.

Stay informed and plan ahead, especially for holiday shopping. Understanding these supply chain challenges can help you make smarter financial decisions in the coming weeks.

Source:

A prolonged strike could have a significant effect on inflation and the job market.

09/04/2024

Two-thirds of 2024 has passed us by. As we are nearing the end of the year, it may be a good idea to start reviewing your financial situation. Time can absolutely fly by when we are enjoying it. So now is the time for us to start reviewing our situation especially before the holidays come and then we really feel like time is flying. Give yourself enough time to make changes in your plan so you are not rushed later on. It's always better to stay on top of these things.

Year-end is a great time to ensure your financial strategy is in order, so you can enter the new year with confidence.

08/28/2024

When I meet with people, one of the first topics we discuss is "emergency fund" money.

Fortunately, households appear to be committed to saving for a rainy day. As you can see here, checking accounts and currency held by households is just a tick over $4 trillion, a steady increase from less than $1 trillion in 2019.