11/21/2021
At this point in time, most internet users are familiar with influencer marketing to some extent. Influencer marketing takes place when a content creator of any niche promotes products and services to their audience in exchange for monetary or non-monetary compensation, or to support the company out of goodwill.
Since the emergence of social media in the 2010s, influencer marketing has become an industry worth billions of dollars and has also become one of the most effective ways to market to the public. This is because influencers are so diverse, touching every possible niche, and also maintain very trusted relationships with their followers.
The world of cryptocurrency and blockchain is not exempt from this as even within this space, there are content creators who have been able to amass large followings of people who trust their word and recommendation. If you are an entrepreneur planning to launch a product or service into the often saturated and competitive crypto or NFT market, then influencer marketing should definitely be a part of your overall crypto & NFT marketing strategy. But when approaching marketing, and influencer marketing specifically, should you employ the services of an agency or should you go about it yourself?
Should You DIY Influencer Marketing?
Because most of us are at least fairly familiar with influencer marketing, we have an idea of what goes on behind the scenes; you reach out to an influencer by email or DM, offer them money or free products to promote your product and the publicity comes rolling in, right?
