05/28/2024
At one time it was an afterthought, but now OKC’s visitor economy is worth over $4 billion per year. Much credit for that goes to new attractions, more downtown hotels, our new convention center and the work accomplished through a hotel tax that was approved by 90 percent of voters in 2004.
In fact, our hotel tax - as in most cities - funds the efforts of our convention and visitors bureau. Those efforts support large events that draw thousands of visitors and they market our city as a visitor destination. Twenty years after the last increase, the hotel tax rate is now significantly below peer cities, and as a result, our event support and marketing investments are significantly below peer cities. Quite often, we are confronted with big events receiving support from competitor cities that we simply can’t afford. And what we have built as a city means little if we’re not marketing it to the outside world.
So our visitor industry - led by the city’s hoteliers - are asking for an increase in the hotel tax. It hasn’t been raised for 20 years, the rate is far below our peer cities, it is a tax paid by other people, and we can absolutely boost our economy through this investment.
In many ways, it is a no-brainer, but even obvious choices require certain formalities, and this requires a vote of the people. This week, the Council unanimously voted to put this on the August ballot. We look forward to successful passage and the opportunity to continue the expansion of our visitor economy.