10/14/2026
Did you know the Grand Lake Theatre in Oakland does $6 movie tickets every Tuesday?
Tuesdays are historically one of the slowest days for theaters, so instead of eating empty seats, they just lower the price. $6 instead of $15 is enough to get people off the couch who might've skipped the movies altogether.
But the ticket price is only half the story. Filling seats on a slow day means more popcorn and drink sales, where the real margin is, revenue on a day that would otherwise be dead, and new price-sensitive customers without cutting into the weekend crowd that's happy to pay full price.
Worth asking yourself if you run a business: where are your slow days, seasons, or time slots where a lower price might actually grow revenue? And on the flip side, where are the peak times people would pay more without blinking?
It's about matching price to demand, because 50% of something beats 100% of nothing.
..and that's from a Mind of a Financial Advisor. π