04/04/2025
Let’s talk about Facebook ad targeting for a sec.
A lot of contractors run ads thinking Facebook will just “figure it out.”
You pick a few interests, choose a location, maybe boost a post — and then hope it brings in some calls.
But here’s the thing…
Facebook is insanely powerful if you know how to guide it.
The real game-changer isn’t just the ad itself — it’s who sees it.
If your targeting is off, your ad could be shown to renters, people outside your service area, or folks who just aren’t ready to buy.
You’re still paying for those clicks and views… they’re just not leading to jobs.
Good targeting is about getting laser-specific.
It means:
✔️Showing your ads only to homeowners in zip codes you actually serve
✔️Filtering by income level (so you’re not chasing leads that can’t afford the job)
✔️Re-targeting people who’ve shown interest but haven’t booked yet
When you combine that with solid messaging and follow-up…
That’s when you start seeing real results — not just leads, but booked jobs.
So before you spend another dollar on ads, double-check your targeting.
It’s the foundation of everything.
If you nail that, even a simple ad can bring in consistent work.
