11/26/2024
Question: Why does the GovCon Talk Network Team Hate Youtube University So Much?
ANSWER: We don't, we hate the terrible results new GovCons get and the aftermath when they find out they were fooled by an influencer who just wants views and course sales.
HERE IS HOW TO WIN AT GOVCON in 2025!
1. ๐ข๐ป๐ฒ ๐ฐ๐ผ๐บ๐ฝ๐ฎ๐ป๐, ๐ผ๐ป๐ฒ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ - Every team connects their key results to your North Star, a customer behavior metric that increments when you deliver value to customers.
Hereโs how this works in practice: At AirBnB, every team connects their KRs to increasing Nights Booked. A design team might track the conversion rate of listing pages while engineering tracks processing speed, and legal focuses on getting access to under-served cities. Different metrics, same North Star.
2. ๐ง๐ต๐ฒ ๐ต๐ฌ/๐ญ๐ฌ ๐ฟ๐๐น๐ฒ - Assume 90% of your growth will come from 10% of the stuff you try. Here's how to apply this:
โข Calculate potential impact first: "If this works, how big can it be?"
โข Ruthlessly prioritize: If it can't be huge, it's a distraction.
โข Double down fast: When something works, redirect resources immediately.
3. ๐๐ฅ๐ ๐๐ฟ๐ฎ๐ฐ๐ธ ๐ฟ๐ฒ๐๐๐น๐๐, ๐ป๐ผ๐ ๐ฒ๐ณ๐ณ๐ผ๐ฟ๐ - Replace activity metrics with outcome metrics. Instead of:
โข Run 10 campaigns โ> Generate 1,000 qualified leads
โข Ship onboarding flow โ> Improve activation by 35%
โข Launch referral program โ> Achieve 20% of new users from referrals
4. ๐๐๐๐ ๐ผ๐ฟ ๐๐๐ง๐จ - Some projects (like growth experiments) demand speed over perfection (JFDI), while others (like security) demand the opposite (Don't F This Up). Be explicit about which approach each project needs.
5. ๐๐๐น๐น๐ฒ๐๐ ๐ฏ๐ฒ๐ณ๐ผ๐ฟ๐ฒ ๐ฐ๐ฎ๐ป๐ป๐ผ๐ป๐ฏ๐ฎ๐น๐น๐ - Founders have ADHD and startups pivot, but teams canโt execute without sustained focus. Before changing direction, run small experiments to validate new ideas before abandoning your current OKRs.
When intelligent people disagree theyโre usually working from different assumptions. So use this list to get to the root cause - don't blame the tool.
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