09/22/2016
It's been a moment since we've last posted here, and boy has a lot changed. After many amazing milestones and industry accomplishments, we took a step back to re-evaluate if what we were currently building was taking us toward our true purpose, or just taking to next achievement in the vein of brand strategy. Much of our inquiry over the past year was how do we, through this work, best serve not just our clients, but humanity. Campaigns are great, and helping brands and light-filled leaders and teachers reach their true tribes has been exceedingly rewarding, but on this path, actually on every path, there is a constant call to go deeper.
We began asking," what's at the core of the worlds biggest challenges we are seeing today? Whether it be hunger, poverty, social or racial injustice, war, genocide, human slavery- how does this work we're so privileged to do, serve in these areas. Not an easy question to answer, let alone aligning legitimacy or relevance to what we can actually do that could make the slightest of difference.
While these questions weren't answered over night- though that would've been great, because at a certain point digging to the core of purpose- when you are just as far in, as you'll ever be out- it can feel dark, confusing, and at times futile.
Then it dawned on us, instead of looking at each one of these travesty's currently plaguing our world today, look for the connecting points. Where's the pattern? Thanks to mountains of data, research, and travel to regions particularly affected by these injustices- we began to see light at the end of what seemed like a never-ending tunnel. At least our light in all of this. Instead of leading a million campaigns around each of these issues, we began to think, how do we serve and support the leaders in these fields? What do they have in common? What are their biggest challenges? What are the biggest inhibitors to their success and scaleability?
The answers to these questions where:
1.)What do these regions and leaders serving these regions all have in common, no matter what the particular brand of injustice ?
Trauma
2.) What are their biggest their biggest challenges they are facing?
Acknowledgement of the root inhibitor to growth (trauma) as well as healing, and resilience tools/training to sustain themselves and the masses they are serving.
3.) What are the biggest inhibitors to their success and scaleability?
Support through growth acceleration, incubation, and investment.
Hello pivot. We know we can't be everywhere at once, and champion every single cause ourselves, HOWEVER we can catapult those doing so- through the best way we know how- business. We know commerce changes culture, and for culture to change in a way that serves the whole of humanity, we need conscious and awakened leaders at the helm.
We're sick of reading the news everyday and seeing massive injustices all over the globe, and change towards such injustices coming in increments. It's time for moon-shots in regards to creating and sustaining a better world, and we at Obrigada Group are committed to playing our part in the fruition of a more whole and healed global culture.
