Globmer Asset Protection

08/24/2022

07/22/2022

Many Restaurants Lack a Digital Mindset

Restaurants aren’t always the most tech-friendly places. But in the age of online ordering and self-service, the industry will need to change to survive. A digital mindset isn’t just about using digital tools. It’s about understanding how the digital world works, how to use it, and how to improve with it.

Restaurants, which do not have a digital mindset are more likely to have a hard time surviving a recession. They are more likely to be unable to meet their customers' expectations. And that's one of the reasons delivery apps are taking over the restaurant industry. With a digital mindset, a restaurant can utilize modern trends and use technologies to improve their service. Once upon a time, a website was a mere presentation. It used to be considered more of a digital storefront window. Today, websites are so much more than that. They can be your additional pair of hands in management. More than just a single pair. They can be your virtual assistant, your virtual concierge, your accountant, your reservation system, customer relations manager, and so on. Does your restaurant have a website that does all these things? Or do you have a store front window website?

07/13/2022

Digital Marketing Campaign – Part 4

The power of Facebook as a marketing tool cannot be understated. The platform is, without question, the largest social network on the planet, with more than two billion monthly active users. As such, it is the foremost platform for both brand consumer interactions, generating an estimated $27.53 billion in ad revenue in 2018. This makes it one of the most lucrative digital marketing channels available to this day.

However, the social media landscape is quickly evolving. Facebook is now slowly but surely being overtaken by visual social media, i.e. Instagram and YouTube. As the graph indicates, more than half the marketers use videos and images to get their message across. Thanks to this evolution many advertisers are planning to reduce their budget on Facebook and shift this money to the visual platforms. Which means competition on these platforms is increasing. Increasing meaning getting more expensive. Starting ASAP can give you an edge over your competition.

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