HALO Talks

HALO Talks Who Are We? Integrity is the guiding principle of our approach with our clients and partners.

Hosted by Integrity Square ("ISQ") Founder Pete Moore & Executive Produced by David Ganulin, HALO Talks falls under ISQ--a leading 15-year M&A, financial, and strategic advisory firm for the HALO (Health, Active Lifestyle, Outdoor) sector. Our mission is to advise, connect, and empower fast growing companies, exceptional entrepreneurs, seasoned executives, and capital providers involved in the health, active lifestyle and outdoors sectors.

06/04/2026

Trevor Linden says entrepreneurs must be selective about opportunities. After 20 years in hockey, Vancouver became his home, and his reputation matters.

When he found a gym business he believed in, he partnered with Carl to create a welcoming space that supports physical and mental health. For them, entrepreneurship is about doing what you love and helping others.

Follow this page for more HALO sector updates (Health, Active Lifestyle, Outdoors) from Integrity Square/The HALO advisors.

Look for this episode with Trevor Linden & Carl Ulmer on the HALO Talks Podcast here: https://www.halotalks.com/ and be sure to subscribe to get notified.

Trevor Linden Fitness

06/03/2026

A bit of history: Chuck Lawson (Carl's stepdad) sold his stake in Gold’s Gym to launch Just Ladies Fitness after discovering the women-only gym model.

When rising costs squeezed profits, Trevor Linden and Carl Ulmer came in rebranded a location as She’s Fit and cut memberships to $14.99.

They lost just 14 of 5,000 members and added 2,500 new ones.

Follow this page for more HALO sector updates (Health, Active Lifestyle, Outdoors) from Integrity Square/The HALO advisors.

Look for this episode with Trevor Linden & Carl Ulmer on the HALO Talks Podcast here: https://www.halotalks.com/ and be sure to subscribe to get notified.

Trevor Linden Fitness

05/28/2026

Richey Hansen says early-stage investing is like coaching top athletes. He looks for the same personality traits in business founders. The goal is to find people he believes in and help them grow.

He does not micromanage or tell them what to do. Instead, he uses his experience to support them, just like he does with athletes who need less feedback as they improve.

Follow this page for more HALO sector updates (Health, Active Lifestyle, Outdoors) from Integrity Square/The HALO advisors.

Look for this episode with Richey Hansen on the HALO Talks Podcast here: https://www.halotalks.com/ and be sure to subscribe to get notified.

Roots Running Project

05/27/2026

Sports pay is not simple, says Richey Hansen. In the Chicago Marathon, an athlete gets an appearance fee plus bonus money for running fast. Richey earns a percentage of that total.

Most of that money goes back into the training group. It pays for daily training and medical costs like MRIs for injured athletes. For Richey, it is all about supporting the athletes.

Follow this page for more HALO sector updates (Health, Active Lifestyle, Outdoors) from Integrity Square/The HALO advisors.

Look for this episode with Richey Hansen on the HALO Talks Podcast here: https://www.halotalks.com/ and be sure to subscribe to get notified.

Roots Running Project

05/26/2026

Today is Tuesday, which means a new HALO Talks!

We're talking with Richey Hansen of Ola Capital, and a former college endurance athlete.

Follow this page for more HALO sector updates (Health, Active Lifestyle, Outdoors) from Integrity Square/The HALO advisors.

Look for this episode with Richey Hansen on the HALO Talks Podcast here: https://www.halotalks.com/ and be sure to subscribe to get notified.

Roots Running Project

05/22/2026

John Dwyer’s team helped a bank in Australia generate an extra $15 billion in home loans. Australia has about the same population as California but is as large as the entire U.S., making $15 billion a massive success.

Instead of offering a low “honeymoon” interest rate, the bank gave customers a 1% discount plus a free vacation through a travel company. They promoted the offer on TV and social media with comedian Jerry Seinfeld. The campaign worked because people loved Seinfeld and the free trip.

Follow this page for more HALO sector updates (Health, Active Lifestyle, Outdoors) from Integrity Square/The HALO advisors.

Look for this episode with John Dwyer on the HALO Talks Podcast here: https://www.halotalks.com/ and be sure to subscribe to get notified.

John Dwyer - The Institute of WOW

05/22/2026

John Dwyer says the trick is to use popular things people already love, like Ninja Turtles or Disney movies.

Any business can do this—even a gym.

Just latch onto big trends and use what others have already made famous.

Follow this page for more HALO sector updates (Health, Active Lifestyle, Outdoors) from Integrity Square/The HALO advisors.

Look for this episode with John Dwyer on the HALO Talks Podcast here: https://www.halotalks.com/ and be sure to subscribe to get notified.

John Dwyer - The Institute of WOW

05/21/2026

Gyms often pay $50 to $150 for each new customer lead.

John Dwyer runs a low-cost Facebook contest offering a free gym membership as the prize.

People who enter already want to get fit. Each lead costs just $1 to $5, and even non-winners can be offered a deal later.

Follow this page for more HALO sector updates (Health, Active Lifestyle, Outdoors) from Integrity Square/The HALO advisors.

Look for this episode with John Dwyer on the HALO Talks Podcast here: https://www.halotalks.com/ and be sure to subscribe to get notified.

John Dwyer - The Institute of WOW

05/12/2026

Alexander Tsiaras asks if patients can have a revenue model in healthcare. But first, there is a bigger problem: getting patients onto the system. The hardest part is getting their medical records in.

His team built a system that lets patients bring in records from 85,000 medical places. Wearable data can be added right away. The system turns the data into an AI that tells the patient's health story. And it is all free.

The data quality can then be used for good, not exploited like most AI systems. Tsiaras wants patients to benefit from their own data and help others too. Data is powerful when used well. The problem is when it is misused, which happens too often.

Follow this page for more HALO sector updates (Health, Active Lifestyle, Outdoors) from Integrity Square/The HALO advisors.

Look for this episode with Alexander Tsiaras on the HALO Talks Podcast here: https://www.halotalks.com/ and be sure to subscribe to get notified.

StoryMD

05/08/2026

Two years ago, Alexander Tsiaras' wife got cancer. She started at one medical office and ended up at another. In just two months, she had four different medical records. Each one held only a piece of her story.

The problem was not bad doctors. The problem was that all her information was scattered. Big medical record systems are often more about billing than helping patients. She had to put all the pieces together by herself.

Whether you are an athlete or a cancer patient, Tsiaras says, you face the same problem. Fragmentation. You are left to gather your own scattered information. That is the reality for many patients.

Follow this page for more HALO sector updates (Health, Active Lifestyle, Outdoors) from Integrity Square/The HALO advisors.

Look for this episode with Alexander Tsiaras on the HALO Talks Podcast here: https://www.halotalks.com/ and be sure to subscribe to get notified.

StoryMD

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