VettaFi

18/03/2026

This week at , the team brought index creation to life at Mission Control. 🚀

Attendees stepped in to build and “launch” their own indexes, turning investment themes and ideas into tangible strategies.

In this way, our activation became a hands-on look at what we do every day: help issuers build and grow innovative investment solutions.

We loved co-piloting your ideas this week. 🧑‍🚀 To everyone who joined the crew, thank you for making Mission Control a success!

17/03/2026

Inside ’s Mission Control ( ), attendees are launching their own indexes and mapping the path from idea to ex*****on. 🚀

Connect with our crew to see how an index moves from concept to market, and how design and distribution can help it gain traction.

VettaFi

29/05/2025

are investing more than ever in webcasts, ads, and branded content.

But too often, engagement is tracked in fragments—a click here, a registration there—without stitching the full picture together.

At VettaFi, we’ve found that true intent lives in the patterns:
✅ The advisor who watched your webcast and searched your ticker
✅ The one who opened an email—then visited your site two days later
✅ The one who keeps circling back to your products

When you connect those dots, you stop chasing leads—and start prioritizing real interest.

This isn’t just lead scoring. It’s behavioral intelligence.
And it’s changing how leading firms launch, refine, and grow their products.

Because in a crowded market, the winning firms are the ones connecting signals to strategy.

16/05/2025

Wondering how to connect with financial advisors effectively? 🤔
It's not a one-size-fits-all.

Our data reveals that advisors have diverse preferences—some prefer webinars, while others prefer emails or in-person visits.

So, what’s the key to reaching them effectively? ➡️ Using an integrated distribution strategy that incorporates multiple channels.

14/05/2025

Asset managers have more dashboards than ever—
yet 54.5% say their top challenge is limited actionable insights.

That tracks, because more data doesn’t guarantee more value.
Especially when it isn’t connected, contextualized, or decision-ready.

When you layer in behavioral signals—who engaged, how deeply, what else they explored—you shift away from digging through activity to understanding real interest.

Smarter segmentation follows.
Sales prioritization improves.
Advisor outreach becomes personalized—and timely.

Try this:
Identify one advisor segment showing repeat engagement around a specific theme, then align outreach based on that context.

Because better data isn’t the finish line.
Better decisions—and better outcomes—are.

13/05/2025

Is gold’s surge a short-term reaction or a long time coming?

On a new , sponsored by NYSE, Aberdeen's Bob Minter argues the momentum began decades ago—when the U.S. started weaponizing the dollar, and central banks quietly took notice.

Tune-in to learn how U.S. policy reshaped the gold market, why commodities remain overlooked, and what investors need to know about silver, industrial metals, and the future of the dollar.

🎥 https://hubs.li/Q03mlcwH0

07/05/2025

On this week’s ETF Prime, VettaFi’s Stacey Morris, CFA breaks down what’s driving recent volatility in the energy space. She also explains why midstream ETFs, anchored by fee-based models and stable cash flows, may be the most resilient in the sector.

Tune in after for Vanguard’s David Sharp, who unpacks recent investor behavior and how their latest fixed income ETF launches are designed to support long-term conviction.

🎧 Listen now: https://hubs.li/Q03ltr190

07/05/2025

VettaFi's data & analytics delivers more than just impressions. We provide:
🔍 Behavioral insights
📊 Advisor-level intelligence
📈 Integrated campaigns with measurable ROI

With VettaFi, you don’t just launch a webcast or run a banner ad. You get a full picture of who engaged, how they interacted, and where your next growth opportunity lies—all on one easy-to-use dashboard.

Chat with our team today to learn more: https://hubs.li/Q03lrRdW0

29/04/2025

Margin debt saw its biggest drop in months. What does it mean for investors—and is it a warning sign for markets? 👀

Jennifer Nash dives into the latest FINRA data, unpacking what margin debt trends reveal about investor sentiment and market risk.

Catch her latest Charts in Perspective to see what history says could happen next—and read her full companion article here: https://hubs.li/Q03kfz8-0

28/04/2025

Even when single-stock leveraged and inverse ETFs target the same stock, results can differ—sometimes by a lot.

Why? Fees, scale, and even the manager’s experience can impact your outcomes.

🎥 Tune in here to find out what you need to know before your next trade: https://hubs.li/Q03k30g30

Single-stock and daily leveraged ETFs have been in focus throughout 2025. Investors have sought out the precise exposure they provide.