12/30/2025
Traffic will boom at the intersection of taxes and investing
Matt Bucklin, founder of ExchangiFi
Matt Bucklin.png
Matt Bucklin
Tax efficiency will fuel the continued movement toward ETFs, according to Matt Bucklin, founder of Section 351 ETF conversion marketing website firm ExchangiFi and its websites 351exchange.com and 351conversion.com. The sites connect issuers to investors and advisors seeking to transfer highly appreciated securities to similar ETFs with deferral of the capital gains taxes. There are at least $2.7 trillion of assets in separately managed accounts alone that could benefit from that migration to ETFs, according to one estimate earlier this year.
Bucklin predicts there will be "an explosion of these in 2026," as more advisors and clients learn about the strategy and asset management firms roll out their versions of the 351 conversion. As an indication, Bucklin started 351conversion.com earlier this year with just one fund listed on the website. Currently, there are about 10. In the early stages of 2026, he expects the number to reach 30, with around 100 by the end of next year.
"The way I look at it generally is, all capital is flowing into the ETF structure," Bucklin said. "This 351 exchange is just going to accelerate it."
With so much commodification in investment management that has boosted cheaper, passive vehicles above previously dominant active funds, tax strategy is playing a stronger role in the value proposition of fund companies working with advisors and their clients. Pitches for "tax efficiency" and "tax alpha" are replacing the idea of beating the market, he said. That could entail any number of strategies around asset location, ETF conversions or mutual funds with ETF share classes or more basic moves to harvest losses in order to offset capital gains.
"One of the hot topics is tax," Bucklin said. "When I talk to high net worth money managers they're really excited about some of these newer tax loss harvesting funds." — Tobias Salinger
https://www.financial-planning.com/list/2026-expert-predictions-for-wealth-management
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