12/12/2025
When was the last time you kept 100% of your sale price?
If you sell a product for $100, but only see $97 hit your bank account, you are paying for your customer's rewards points. It’s the industry standard, but it doesn't have to be your standard.
We’ve been exploring Dual Pricing with a lot of merchants lately. It’s a transparent way to offer a cash price versus a card price, allowing you to offset those processing fees entirely.
It’s not about charging your customers more; it’s about giving them a choice and keeping the profit margins you calculated in the first place.
Curious how the math works for your specific volume? Drop a comment or send us a message. We can run the numbers for you.
