10/22/2026
🚨 REALTORS, BEFORE YOU DROP THAT LISTING PRICE… READ THIS! 🏡
Your seller is willing to come down $10,000. Sounds great, right?
But what if that same $10,000 could do MORE for your buyer without reducing the sales price?
💰 Help cover closing costs and prepaids
🏡 Buy down the interest rate for a lower monthly payment
🔑 Help a buyer who was this close to making the numbers work
Here’s the thing. Buyers aren’t just shopping for a sales price. They’re shopping for a monthly payment they can afford and a cash-to-close number they can manage.
And sometimes, a seller credit can make a much bigger impact than a price reduction.
Before you slash that price, let’s get creative with the numbers!
Send me your listing and what your seller is considering. I’ll run the scenarios so we can see which strategy gives your listing the biggest advantage.
Because sometimes the secret to getting a home SOLD isn’t lowering the price. It’s making the financing work! 🙌
Kelly Kendrick
NMLS 784092
The Mortgage Firm