06/03/2026
Florida’s “off-season” is not what it used to be.
Florida welcomed a record 34.4M visitors in Q2 2025 alone, marking the highest second-quarter tourism numbers in state history. Annual tourism surpassed 143M visitors for another all-time record. Miami-Dade hotels also ranked among the highest hotel occupancies in the country through July 2025.
Historically, summer was considered Florida’s slower season once snowbirds headed north. Today, remote work, flexible living, and continued population growth are keeping more people in Florida deeper into June and July.