11/05/2022
“Who in the HELL would pay $1,000,000 for a webinar or VSL funnel?!”
That’s a comment I got on a post I made a while back about my “Private Partnership Program”.
And… Its a valid question!
(I’m about to share an IMPORTANT lesson that can make you millions if you PAY ATTENTION!)
It is no secret that I’m regarded (and hired) by many “A-List” Marketers as the “most expensive” webinar and VSL copywriter and funnel strategist on the planet.
The cost to have me write your webinar or VSL script, slides, build out and then split-test your full funnel?
$1,000,000
(Insert Dr. Evil meme here… “One-Million-Dollars”, muahaha… Lol!)
Of course it’s not $1M up front.
Because I’m so confident my copy and strategy will beat ANY control, I make the bulk of my fee based on performance!
My fee starts with a $100,000 deposit, and then 10% royalty on the next $10M in sales.
Don’t worry, this is not a pitch or offer…
In fact, I only open up 4 spots in my Private Partnership Program each year (one per quarter) and with my wait-list I’m booked out until Q4 of this year.
So even IF you see the value in having me craft your webinar or VSL funnel, and have the $100k to hire me, you’d have to wait until the fall at the earliest!
Plus - In full transparency, 90% of my clients for this level are ALREADY existing Titanium Coaching clients or previous Private Partnership Program clients.
(They continue to invest with me at this level, over and over, because of the results/profits we generate together.)
Now… Here is the lesson (and my answer to the “Who the hell would pay $1M” guy!)
Ready?
It’s NOT about how much you CHARGE…
It’s about how much VALUE you deliver!
Yes… I know you’ve heard that before, and it seems like common sense.
However, you don’t have to look very far at what people are selling and charging online to see that “common sense” is one of the most UNCOMMON things around now days.
Let me explain how this applies to my $1M program, and how YOU can find ways to dramatically increase the value you deliver (and thus money you can charge) to those YOU serve.
If you’ve been following me for any length of time, you’ve probably heard me talk about or teach the importance of crafting what I call an “IQ Test Offer”.
An offer that is SO STRONG… So stacked in favor of the buyer, that if they understand it, and DON’T buy… They are a moron!
(And you probably wouldn’t want them as a client anyway.)
Well… For the right business, my $100k down, and 10% of the next $10M in sales IS an IQ Test!
I’m “selling money at a discount” as one of my mentors Dan Kennedy once put it.
If you can invest $1,000,000 to make $10,000,000, that is an IQ Test.
Warren Buffet himself would be THRILLED with that kind of ROI.
It is basically like me standing here with a stack of $100 bills, and a sign that reads…
“$100 bills on sale for only $10 each!”
How many do you want to buy?
If you’re smart…
EVERY SINGLE ONE I HAVE!
And that is the exact kind of offer YOU want to make your prospects.
However, there is an additional (more subtle) lesson here.
Even when “selling money at a discount”, you still need to target those who can afford (and profit from) an offer at that level.
If somebody who is just getting started, and has no product, service or track record asks me for a spot in PPP…
Even IF they have the $100k for my deposit, I’m still not going to accept them as a client.
Because for me, it is NOT about just getting the 100k.
This is a true PARTNERSHIP, and I’m in it for my $1M royalty.
So if I don’t already KNOW before I take on a client, that I can help them scale to $10M+, I’m not going accept them as a client.
However… If a company is already doing 7 or 8 figures, I can often add an extra $1M+ to their bottom line with just a couple split-test rounds.
So in that case, it is a no-brainer for me (and them) to move forward together.
(Full Disclosure: It usually takes between 6 to 24 months for the full $10M in sales to come through, depending on how effective the clients media buy/JV partner traffic game is.)
Bottom line here… And the lesson I hope you take away from this…
Start thinking BIGGER!
Money is a measure of exchanged value.
So…
Start figuring out WHO you can add the most value to, that ALSO has deep enough pockets to easily afford your product or service.
Then figure out HOW you can craft an “IQ Test Offer” that gives them at LEAST a 10X ROI.
When you do that… Closing deals and increasing your prices becomes much easier!
