Shaytoya Marie

Shaytoya Marie I empower entrepreneurs to grow a profitable business online

08/07/2026

One thing I'm learning...

Not everyone is supposed to think like me.

And honestly... that's okay.

The more I understand how people communicate and what motivates them, the better leader I become.

Leadership isn't about changing people.

It's about learning how to lead them.

🎙️ This clip is from this week's episode of Building Better Contractor Businesses. I'll drop the full episode in the comments if you'd like to watch it.

08/05/2026

One of the biggest lessons I've learned is that growth can be uncomfortable.

There are parts of leadership that didn't come naturally to me. I've had to become more direct, have difficult conversations, and make decisions I never imagined I'd have to make.

Looking back, I don't think I've become a different person.

I think I've become the leader my business needed me to become.

What leadership skill have you had to develop over the years?

🎙️ This is just one takeaway from this week's episode of Building Better Contractor Businesses. I'll share the full episode in the comments.

08/03/2026

One of the biggest leadership lessons I've learned is that great leaders don't expect everyone to communicate the same way.

This week, I was reminded that leadership isn't about changing people, it's about learning how to communicate with them in a way they understand.

The better we understand our teams, the better we lead them.

What's one leadership lesson that's changed the way you work with others?

07/31/2026

One thing I love about my role is that I'm constantly learning.

I've been in the low-voltage and construction industry for over 10 years, and every time I'm on a job site, I find myself asking questions. Not because I don't know the answer, but because every project is an opportunity to learn something new and help others learn along with me.

In this clip, I'm behind the camera asking Kevin to explain what's happening in the network closet. As someone who isn't in the field every day, I know there are other business owners, project managers, and clients who have the same questions. If I can help break down technical concepts into something easier to understand, then we've created value beyond just completing the project.

One lesson I've learned over the years is that experience doesn't mean you stop asking questions. It means you know there's always something new to learn.

That's one of the things I enjoy most about working in this industry.

07/29/2026

One of my favorite parts of hosting the Building Better Contractor Businesses podcast is the opportunity to learn from industry leaders who have spent years mastering their craft.

Our latest episode with Tim Byrd was one of those conversations that really stuck with me. Tim has extensive knowledge when it comes to contractor warranties and helping construction companies protect both their reputation and their bottom line.

One point he made that really resonated with me was in this snippet. He talks about the importance of continuing to invest in your people because when employees stop learning and growing, they often start looking elsewhere.

As someone who works alongside contractors every day, I know that building a successful business isn't just about winning projects. It's about building a team that feels valued, challenged, and supported.

I'm grateful for conversations like this that continue to shape the way I think about leadership and business.

This past weekend, I had the opportunity to attend the 2026 NAWIC Leadership Summit, and it was an experience I'll never...
07/27/2026

This past weekend, I had the opportunity to attend the 2026 NAWIC Leadership Summit, and it was an experience I'll never forget.

I've attended many NAWIC events over the past year, but spending an entire weekend together was something completely different. It gave me the chance to truly connect with women who have spent 20+ years building careers in the construction industry, hear their stories, and learn from their experiences.

One of the most impactful parts of the weekend was our leadership training. We spent time understanding our core behaviors, communication styles, and how to recognize the strengths in others. It challenged me to think differently about leadership, not everyone is motivated the same way, communicates the same way, or solves problems the same way.

One of my biggest takeaways was that becoming a better leader starts with understanding yourself. When you know your own strengths and understand how others are wired, you're better equipped to encourage them, communicate effectively, and help them succeed.

I left the weekend feeling inspired, challenged, and incredibly grateful to be surrounded by such accomplished women who were willing to share their knowledge and invest in the next generation of leaders.

07/24/2026

One of the hardest business lessons I've learned this year is that business development doesn't stop when business is good.

We had our best year, then experienced one of our slowest seasons. Looking back, I realized we had become less consistent with the activities that helped us grow in the first place.

This week's podcast shares what happened, what we learned, and what we're doing differently moving forward.

🎧 Watch the full episode: 👇🏼

07/22/2026

Networking isn't about asking people for work.

It's about building relationships long before anyone needs something.

Some of the opportunities we've received this year came from conversations and relationships that started months, even years, ago.

That's why we keep showing up.

🎥 Watch the full episode: 👇🏼

07/20/2026

One thing this year reminded me...

Success doesn't come from doing something once.

It comes from doing the right things consistently.

Small habits.
Small conversations.
Small follow-ups.

Over time, they make a big difference.

🎧 Full episode 👇🏼

07/17/2026

Most people see the finished video, but not the person behind the camera.

One of my favorite parts of my role at K&B Communications is visiting our job sites to capture the work our team is doing and help tell the story behind each project.

While Kevin shares his expertise in front of the camera, I enjoy bringing those moments to life through content that educates, builds trust, and gives others a behind-the-scenes look at the commercial low-voltage industry.

For me, marketing is more than posting on social media; it's helping people understand the value our team brings to every project while highlighting the people who make it happen.

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