Edward Jones - Financial Advisor: George Lucke

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Edward Jones - Financial Advisor: George Lucke The work was rewarding, but I missed out on seeing the results of my students’ hard work. Best of all, I now get to see my investors’ progress.

Before becoming a financial advisor, I owned my own business presenting financial education in colleges, businesses and non-profit organizations throughout the southeast. Joining Edward Jones in 2010 enabled me to incorporate my past experiences into what I do now as a financial advisor, helping educate my clients on investing, managing their portfolios and offering them advice for their businesses. I’m also meticulous with follow up, ensuring clients are aware of how their investments are performing and making sure we’re still in line with their goals. I love partnering with my clients to help them achieve their financial goals and being able to share in their lives. The emotion behind major life events is the exact reason it's so important to work with an experienced advisor who can take an objective view rather than the emotional one. My AAMSⓇ professional designation means you can trust my experience and dedication to your portfolio. Our team helps our clients cut through all the sensation of current events, as well as stay objective in emotional times enabling us to focus on their long-term financial goals and stay on track. Our Hardin Valley office serves clients across the greater Knoxville metropolitan area, and digitally partners with out-of-state clients. Branch Office Administrator Carla Waple ensures prospective and clients will always hear a pleasant voice when they call and a welcoming smile when they enter our office, as she handles scheduling and clerical tasks. She and I have been partners since 2015. I enjoy the community I work in and am an active member in Knoxville's Chamber Partnership, Hardin Valley Business and Community Alliance and serve as a board member for Harbours Gate. My wife, Teresa, and I have two children and two grandchildren. We love to travel, play golf, tennis and pickleball.
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I help simplify complex financial needs for business owners in our community like you. Your success is my priority — let...
09/29/2026

I help simplify complex financial needs for business owners in our community like you. Your success is my priority — let’s find time to connect.

09/28/2026

As the third quarter comes to an end, three numbers are moving markets — $100 oil, a 5% yield on the 10-year Treasury, and 35% earnings growth. Two are headwinds, and one is the reason the market hasn’t buckled. Senior Global Investment Strategist Angelo Kourkafas breaks down each number and what it means for your portfolio.

Building wealth takes thoughtful planning. I help families in our community develop strategies to manage wealth today wh...
09/27/2026

Building wealth takes thoughtful planning. I help families in our community develop strategies to manage wealth today while preparing future generations for tomorrow. Reach out to learn more.

Creating wealth is about planning for the future. I can help you explore strategies to manage, protect and pass on your ...
09/20/2026

Creating wealth is about planning for the future. I can help you explore strategies to manage, protect and pass on your wealth. Let’s discuss how a financial plan can make all the difference.

Bond yields have moved higher, driven by expectations for tighter Fed policy, persistent inflation, and an increased sup...
09/17/2026

Bond yields have moved higher, driven by expectations for tighter Fed policy, persistent inflation, and an increased supply of government and corporate bonds.

Senior Fixed Income Analyst Brian Therien explains how higher yields could set the stage for stronger fixed income returns ahead in our Monthly Fixed-Income Focus.

https://bit.ly/4jaqrCg

09/15/2026

Market headlines got you worried? Staying focused on what you can control can help you feel more at ease. And one of the ways to do that is by diversifying your investment portfolio.

Diversification can't guarantee profits or prevent losses, but it can help manage risk and smooth out some of the ups and downs that can come with investing. However, diversification isn't one-size-fits-all. The right approach depends on your goals, timeline and comfort with risk.

If you'd like to talk about your portfolio or have questions about navigating today's market environment, I'm here to help.



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I offer advanced services to help simplify your financial life. The time to shape your legacy is now — let's connect.
09/13/2026

I offer advanced services to help simplify your financial life. The time to shape your legacy is now — let's connect.

Today, we pause to remember the lives lost 25 years ago and to honor the first responders and everyday heroes who answer...
09/11/2026

Today, we pause to remember the lives lost 25 years ago and to honor the first responders and everyday heroes who answered the call with extraordinary bravery. We will never forget.

Strong corporate earnings continued to support stocks, even as interest rates climbed higher. Rather than trying to pred...
09/10/2026

Strong corporate earnings continued to support stocks, even as interest rates climbed higher. Rather than trying to predict exactly where rates go next, consider focusing on diversification, goal alignment and opportunities to build portfolio resilience.

Learn more in our September Monthly Portfolio Brief: https://bit.ly/4h4YGsp

09/03/2026

Your credit score is more than just a number. It's one of the foundational building blocks of your financial life.

From qualifying for a mortgage to securing better interest rates, a strong score creates options. And options give you flexibility to pursue the goals that matter most.
The good news is building and maintaining healthy credit is straightforward when you know what drives it. The habits you establish today make borrowing easier and less costly down the road.

If you'd like to talk through how your credit picture fits into your broader financial strategy, let's connect.



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