09/01/2026
September is Life Insurance Awareness Month, so here's a different way to think about life insurance:
The person who buys the policy usually isn't the person it's ultimately for.
It's for the spouse who still has a mortgage to pay. The children who still have years of growing up ahead of them. The family that may need time to adjust without immediately worrying about money.
That's why the better question isn't always, "Do I need life insurance?"
Sometimes it's:
"Who would feel the financial impact if my income suddenly wasn't here?"
That answer usually tells you why protection matters.